Brad Pitt Launches New 'Petite Fleur' Champagne: 'Brad Is Very Hands On,' Says Source (Exclusive)

"He has a vision," adds the source, "and loves seeing it evolve and sharing it."

Champagne, the French say, is a measure of grapes, soil, time and love. In Brad Pitt's case, you can add a touch of rosé.

Having successfully launched Fleur de Miraval (the only maison in France dedicated exclusively to rosé champagne) three years ago, the actor and his partners are releasing a surprising new bottle this fall: Petite Fleur (translating to "little flower").

It carries a pink shade and fresh notes of spring flowers, which have become the house signature.

Equally familiar to the house's previous releases, Petite Fleur is a limited brut blending Chardonnay and Pinot Noir grapes grown in the Cote de Blancs chalk-rich soil, specifically the fields around Mesnil-sur-Oger, France and Pinot Noir from the neighboring village of Vertus.

However, Petite Fleur differs in several ways from its highly praised big sister, Fleur de Miraval. It varies in the way it is made, and is intended to reflect a more classic champagne. It's also planned to be a more "accessible" wine in both price and appeal.

Twenty thousand bottles will be available worldwide in October with an expected price tag under $100 per bottle. (In comparison to other champagnes of its type, that's a relatively petite price.)

Related: Brad Pitt Celebrates His Award-Winning Rosé with Stunning Photos at Château Miraval

"Brad is very hands on," a source tells PEOPLE. "He has built a successful wine business with the rosé for a decade and now, 500 miles away, he's building a champagne house — a real champagne house, not just his name on a bottle."

"He has a vision," adds the source, "and loves seeing it evolve and sharing it."

In 2012, Pitt and then-partner Angelina Jolie successfully teamed up with France's Perrin family to expand winemaking operations at Chateau Miraval in Provence. Pitt's champagne business, launched in 2020, evolved after he and Jolie separated.

Creation of the house and it's first "exclusively rosé" bottling involved a multi-year long project partnering Pitt, the Perrins and Champagne's highly respected Péters family.

"Champagne for me," he told PEOPLE in 2020, "conjures up feelings of celebration, quality, prestige, and luxury. But rosé Champagne is still relatively unknown. Backed by our success with Miraval in Provence, I wanted us to try to create the defining brand of rosé Champagne, focusing all our efforts on just this one color."

Working quietly with sixth generation grower and producer Rodolphe Péters , they chose to go the hard route employing the saignée technique. Favored by finer rosé makers, this process involves "bleeding" away a portion of pressed red wine before it becomes too deep in color. After numerous blending trials and tastings, as well as a three-year long fermentation process, the trio were satisfied with a 75% Chardonnnay, 25% Pinot noir blend achieving a "petal pink" colored champagne unlike any other.

Related: Brad Pitt Stuns in New De'Longhi Campaign — See the Behind-the-Scenes Photos (Exclusive)

The Petite Fleur packaging retains Pitt's selected color scheme — a pink label on a black glass bottle embossed with three Ps signifying Pitt, Perrin and Péters.

The name itself, one of Pitt's partners suggests, is meant to include a subtle homage to Sidney Bechet, the American jazz legend. Like Pitt, Bechet found a second home in France.

Petite's release further expands Pitt's wine and spirits portfolio. Production continues of Chateau Miraval's prized rosé and white vintages. The Gardener's Gin — the actor's dry-London-style Gin —has just become available in the US.

Sources tell PEOPLE there are other projects (including one very enticing collaboration) under consideration as well.

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Read the original article on People.