Super Bowl XLVIII marks the 10th anniversary since Janet Jackson's right breast was exposed during her halftime performance with Justin Timberlake.
After singing the lyric "'Cause I gotta have you naked by the end of this song," Justin ripped the covering from Janet's costume, revealing her starburst nipple shield.
Janet and Justin apologized for the "wardrobe malfunction," but Janet experienced a backlash that some believe jumpstarted the decline of her music career.
The melee caused a ripple effect that had good and bad influences on a number of areas beyond Janet.
We've compiled a list of 10 shocking outcomes of the Nipplegate scandal:
Janet apologizes against her wishes. Janet said her former management urged her to record the video apology that night for the "wardrobe malfunction." In the 25-second clip, Janet said it was her decision to make the last minute change to her performance, adding that MTV, CBS and the NFL had "no knowledge of this whatsoever."
In a 2006 interview on Oprah, Janet explained that she regretted making the apology. "It was an accident and management that I had at the time they thought it was important that I did with the project coming out," she said. "And I had said before I sat down to record the apology … 'What am I apologizing for?'"
The 2004 Grammys cuts ties with Janet. Janet was scheduled to be a presenter at the 46th Annual Grammy Awards the following week, but the invitation was revoked. The Super Bowl and Grammy Awards both aired on CBS. Under pressure, Janet decided not to attend the show.
TiVo scores huge win. The digital video recording service gained 35,000 new subscribers after the controversial broadcast. The moment became TiVo's most replayed clip ever.
Janet's music career plummets. Janet is a superstar, and she has the album sales to prove it. But her eighth studio album, Damita Jo, was released one month following the halftime show and was not as successful as her past releases. Her prior five records debuted at No. 1. All For You released in 2001 sold 600,000 copies during its first week on sale. Damita Jo sold 381,000 copies and entered the charts at No. 2. The album achieved sales of 1 million in the U.S. None of the album's four singles, "Just A Little While," "I Want You," "All Nite (Don't Stop)" or "R&B Junkie," reached the top 40 on the Billboard Hot 100 chart. The debut sales continued to drop for her subsequent releases, 2006's 20 Y.O. and 2008's Discipline.
A PayPal employee gets a bright idea. The incident was influential in inspiring the creation of YouTube. Co-founder Jawed Karim wanted to develop a better way for people to share videos. "People who missed it, they really wanted to be in on the joke," Jawed said during a college lecture (see 25:48 mark) in 2006. "So they would try to find it online." A year later, Jawed and his PayPal colleagues Chad Hurley and Steve Chen launched the site.
Howard Stern feels the pressure. Two months after the Super Bowl, shock jock Howard Stern lost his job with Clear Channel Communications. The termination was prompted by FCC's complaints about his controversial show. The federal regulators fined Clear Channel $495,000 and claimed 18 violations from a broadcast in 2003.
Sirius Satellite Radio seizes the moment. The satellite network that is not bound by FCC restrictions benefitted from Howard Sterns' departure from Clear Channel. In October 2004, Howard announced that he would move his show to the service. Howard's announcement was influential in growing Sirius Satellite Radio subscribers from 700,000 to 6 million by the end of 2006, Howard's first year on the network.
MTV's Super Bowl producers change the way they do business. It was producer Alex Coletti's last year working on MTV's Video Music Awards, though his six prior VMAs had been the highest rated at the time. "And all of a sudden, I wasn't that guy anymore," he told ESPN.
Executive producer Salli Frattini, who has since produced Lady Gaga & the Muppets' Holiday Spectacular, 2013 YouTube Music Awards, and 9th Annual Style Awards, has developed more strict policies for working with talent.
The NFL becomes more cautious. The league revamped its contracts, outlining expectations about performances and costumes. They also added fines for agreement breaches. They played safe for the following five years, booking more conservative halftime performers, Paul McCartney, The Rolling Stones, Prince, Tom Petty & the Heartbreakers and Bruce Springsteen.
The organization also imposed a 5-second delay for all future performance.
Accidental costume mishaps receives an official name. The phrase "wardrobe malfunction" was added to the Oxford dictionaries and is described as "an instance of a person exposing an intimate part of their body as a result of an article of clothing slipping out of position."