Bon Iver Share Mysterious Trailer: Watch

Jazz Monroe
Justin Vernon is teasing something with his bandmates

Bon Iver are up to something: Justin Vernon and several collaborators—including his bandmates and Chris Messina, who worked on 2016’s 22, A Million—teased the as-yet-untitled project in a trailer released this morning. The goofy clip, titled “Sincerity is Forever in Season,” montages idealized rural images with a cinematic voice-over, along with the tagline “Keep it Restaurant.” The band’s label Jagjaguwar, whose logo watermarks the trailer, had not responded to a request for elaboration at the time of publication.

This year, Bon Iver debuted new music at a contemporary dance event with Tu Dance, before releasing “Hey Ma” and “U (Man Like)”, along with a new website.

Read “At Bon Iver’s For Emma, Forever Ago 10th Anniversary Concert, Nostalgia Is Complex” and “Everything Justin Vernon Has Done Since Bon Iver’s Last Album, 22, A Million.”

See the video.

Originally Appeared on Pitchfork