‘BMF’ Scores Series High Audience for Season 3 Premiere

The third season premiere of BMF gathered its biggest audience to date for Starz.

The drama’s March 1 debut racked up 5.1 million cross-platform viewers over its opening weekend. That’s the best performance to date for the series and up by a million viewers over the season two premiere in January 2023 — a nearly 25 percent jump season to season.

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As is usually the case with premium cable shows, the vast majority of viewing came away from BMF’s on-air premiere, which averaged just 250,000 viewers (though that too was up, vs. 170,000 for the season two opener) — only about 5 percent of the three-day total. The 5.1 million figure includes replays and streaming as well, and though Starz (like most other streamers) doesn’t provide detailed streaming data, it’s a safe bet that most of the remaining 4.85 million viewers came via streaming.

The big opening weekend for BMF came on the heels of Starz renewing the series, which comes from Lionsgate Television and Curtis “50 Cent” Jackson’s G-Unit Film and Television, for a fourth season.

BMF tells the story of Demetrius “Big Meech” Flenory (played by Demetrius Flenory Jr.) and Terry “Southwest T” Flenory (Da’Vinchi), who founded the Black Mafia Family, one of the most influential crime families in the country in Detroit in the 1980s. Season three moves the story into the ’90s as the brothers expand their operation to Atlanta; Russell Hornsby, Michole Briana White, Steve Harris, Kelly Hu, La La Anthony, Sydney Mitchell and Laila D. Pruitt also star.

Jackson executive produces with series creator Randy Huggins, showrunner Heather Zuhlke, Anthony Wilson and Anne Clements.

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