In an effort to increase awareness about the oil companies who are currently planning on "heading toward the Arctic to exploit melting sea ice to drill for more oil," Radiohead has lent their song, "Everything In Its Right Place," to Greenpeace's campaign to Save the Arctic.
In the above video titled "A Homeless Polar Bear In London," we see the lost and lonely bear visit a gas station, walk between traffic, look through a bakery shop's window and hunt through the trash possibly looking for something to eat.
It's heartbreaking to see one of the world's most beautiful creatures in a state of such disorientation, which is greatly amplified by the spine tingling sound of Radiohead's frontman Thom Yorke's voice as he sings the epic "Kid A" album track.
"We have to stop the oil giants pushing into the Arctic," Yorke says on Greenpeace's website. "An oil spill in the Arctic would devastate this region of breathtaking beauty, while burning that oil will only add to the biggest problem we all face, climate change. That's why I'm backing this campaign."
"As the Arctic sea ice melts, polar bears are being forced to go far beyond their normal habitat to find food and look after their young," the video's narrator English actor Jude Law said. "This film is a powerful expression of how our fates are intertwined, because climate change is affecting all of us no matter where we live."
The UK band is best known for classic songs like "Creep," "Fake Plastic Trees" and "Karma Police."
For more information on Greenpeace's cause, head here.
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