It's one of the original games on The Price Is Right, but it's time for the Clock Game to get a modern-day makeover. The long-running daytime game show will debut a revamped version of the classic timed game, which has been a show staple for more than 40 years, on Friday’s premiere week episode.
In the exclusive first look above, Price Is Right host Drew Carey explains that the Clock Game has been played on the Emmy-winning game show since 1972. Pointing to the original game board, which sports a retro orange-and-green color combo and a small clock in the upper right corner, Carey revealed it has looked pretty much the same since 1972. "All we do every year is we just give it a new coat of paint and change the graphics," he said.
But for Season 43, Carey said times are changing. "It just seems such a long time to ignore this game," he continued. "We've updated so many games except for this one. So we thought it's time to play a new version of the Clock Game."
The rules are the same for the fast-paced bidding game — contestants have 30 seconds to guess the exact price of two prizes — but the new game display is a sparkling, bright blue board, complete with blinking red lights. And most importantly, the supersized new clock is front and center. It’s a pretty impressive timepiece.
"We've been wanting to update Clock Game for three years now!" Price is Right executive producer Mike Richards tells Yahoo TV. "Clock Game is a classic, but we thought making the clock itself the dominant part of the set piece, rather than a small part of the display, would make it easier and more fun to watch. We've looked at 20 different designs and finally came up with what you see on the show in Season 43!"
While the contestant in the preview clip attempts to guess the price of a gas grill and a margarita stand (a set of outdoor furniture is also included in the prize package), one past Clock Game winner took home a life-changing prize. In 2008, Cynthia Azevedo won one million dollars in the game, when it was the "Million Dollar Game" of the evening on one of the show's primetime "Million Dollar Spectaculars" specials.
Azevedo was tasked with guessing both prize prices in less than 10 seconds, and she did it in 8. It was the only time a million bucks was ever won in a Price Is Right pricing game, and Azevedo remains the show's biggest female winner ever.
The revamped Clock Game will debut on The Price Is Right on Friday at 11 a.m. ET/10 a.m. PT on CBS.