Tom Fitzgerald and Lorenzo Marquez, better known as Tom & Lorenzo, have been blogging about TV, style, celebrity, and red carpet fashion since 2006. Their following can only be described as cult-ish, thanks in large part to their insanely detailed "Mad Men" recaps, dubbed Mad Style, which are referenced by anyone looking to do a deep dive about the colors, clothes, and fashion history lessons of the swinging '60s.
Having elevated themselves from fandom-fueled "Project Runway" bloggers to legit pop culture pundits, TLo are celebrating their first book, "Everyone Wants to Be Me or Do Me," by sharing what they've learned about the calculated art of celebrity and some style secrets of the stars.
"We did not want to just replicate what we do on the site," Tom told Yahoo TV about the concept of their first book. "No one's going to buy our red carpet book when we do that everyday on the site."
And so they took things a few steps further, even including relationship and break-up tips from stars, which seem particularly timely now.
"The Gwyneth and Chris thing right now is straight out of our book," Tom said, referecing the "conscious uncoupling" of Gwyneth Paltrow and Chris Martin. And Lorenzo agreed: "The whole thing is so planned — she drops the bomb and then she flies to some vacation somewhere? It's just all so planned!"
[Related: 'Mad Men' Season 7 Photos]
But they know as well as any "Mad Men" viewer that nothing is as planned as that show's wardrobe. As we get in the mood for the beginning of the end of "Mad Men" (Season 7 premieres Sunday at 10 p.m. on AMC), TLo shared their favorite looks of the show's leading ladies, with plenty of praise for "Mad Men's" celebrated costume designer Janie Bryant. They were so detailed with their descriptions, in fact, that we were inspired to immortalize their picks with stylish fashion sketches. Take a look:
Betty Draper (January Jones)
"For Those Who Think Young," Season 2, Episode 1
Tom: "My favorite look of Betty's is either the time she met Don for Valentine's Day and came down the stairs — it was a stunning shot (pictured) — or in Rome. Everyone says Rome, but wow."
Lorenzo: "And it just floated. I also like the blue dress when Don won the award."
Tom: "Yes. 'Doesn't mommy look pretty?'"
Joan Holloway (Christina Hendricks)
"The Mountain King," Season 2, Episode 12
Tom: "I hate to say it, but when Joan got raped, that outfit was stunning, and I think that was so smart of Janie [Bryant] — let's put her in something that you will not forget because it is so beautiful, and then let's degrade her and have the worst thing imaginable happen. That's how you use costuming to engage the audience and force a more emotional reaction out of them."
Lorenzo: "And the purple colors were so great with Joan's hair."
"In Care Of," Season 6, Episode 12
Lorenzo: "I loved the dress when she said wore Chanel last season."
Tom: "Yeah, 'Chanel No. 5?' 'It's all I wear.' The little black baby doll with the pink bow."
Lorenzo: "The 'I'm gonna get laid' dress."
Tom: "And she did!"
Megan Draper (Jessica Pare)
"For Immediate Release," Season 6, Episode 5
Tom: "The silver mini dress with the gold band she wore to dinner with the Jaguar guy and his tacky wife — Peaches and Herb. We just watched that again the other day, and she stands up from the table and you're like, '[Gasp!] Gorgeous.'"
Lorenzo: "It was also around the time when the audience finally started embracing Megan, and this was a very bold, modern look."
Sally Draper (Kiernan Shipka)
"At the Codfish Ball," Season 5, Episode 6
Tom: "Oh, those go-go boots (pictured)… of course Don made her take them off, but that outfit when she came out was probably the most stylish thing she's ever worn."
Lorenzo: "She is amazing. Kiernan is one of the best actresses on the show, and just so stylish in real life, too."
Tom: "But also back in Season 2, when she was little little — it was when Betty was doing all that horseback riding, and Sally was helping her take her boots off. She was in this cute little cupcake dress and you could see her frilly panties. She was young, that's how they dressed little girls back then. It was just adorable. It was such a snapshot of how little girls looked back then, and they never looked like that again. Once the late '60s came and little girls started dressing like little adults, they never went back to that. Which is good because 6-year-olds shouldn't be running around showing everyone their panties — that's weird! — but that silhouette was classic."
Tom & Lorenzo's "Everyone Wants to Be Me or Do Me" is out now. "Mad Men" Season 7 premieres Sunday at 10 p.m. on AMC.
All sketches by Jayme Perry.
What are some of your favorite "Mad Men" styles from the six seasons so far? Watch to see the cast share their picks: