The Super Bowl is starting to look a whole lot like the Puppy Bowl. The Internet domain registrar GoDaddy just released its big Game Day ad, "Journey Home," which chronicles the adventures of a lost dog named Buddy as he navigates his way through the wilderness back to his owners. Without spoiling anything, let's just say that his homecoming isn't quite as sweet as you might expect. Don't forget, "Journey Home" is from the same company that poked fun at nerds and bodybuilders in past Super Bowl ads, so dog lovers are naturally fair game as well.
The ad also takes a pointed shot at another canine-centric Super Bowl commercial, Budweiser’s "Lost Dog" ad — the sequel of sorts to the beer giant's much-praised 2014 ad, "Puppy Love," where Budweiser's famous Clydesdales bonded with a playful pup. This year's commercial has already been teased in a short, puppy-free YouTube clip, as well as recently-released GIFs featuring the titular lost dog.
The image of Budweiser's doggie taking shelter from a storm is spoofed in "Journey Home," which also makes playful use of the heart-tugging soundtrack and sun-dappled cinematography in both of Budweiser's puppy commercials. Unfortunately for GoDaddy, so far viewers aren't getting the "Journey Home" joke: The majority of the comments on YouTube are negative, with people calling the ad "horrible," "appalling," and "in very poor taste." Of course, the company regularly courts controversy with its ads, so eliciting a negative reaction may even be part of their plan. With the Super Bowl puppy wars apparently heating up, how long until Coca-Cola replaces those famous polar bears with polar puppies?
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