"The Strain" — FX's thriller about a mysterious outbreak of an ancient strain of vampirism — is launching some viral marketing, quite appropriately.
Yahoo TV has the exclusive first look at new cast photos for "The Strain," featuring stars Corey Stoll, Mia Maestro, Sean Astin, and David Bradley, that will be seen in a unique show-sponsored installation at South by Southwest (SXSW) in Austin. Take a look:
SXSW is known for being a non-stop event for attendees; FX is hoping to cure that particular strain of SXSW madness with The Strain Transformation Station, a place to power nap for 20 minutes in custom-built Rejuvenation Pods. The pods will be equipped with tablets showcasing exclusive content from the new FX original series, including the photos above and more.
The Strain Transformation Station will be open March 7-10, from 12-6 p.m., at 419 Congress Ave. in Austin. See the on-site hostess for your "treatment" time, or book in advance at www.thestrainpods.com. You can also grab the Strain Vaccine (an energy drink shot) and "The Strain" novels and special-edition comic books by writer, producer, director, and novelist Guillermo del Toro to take with you.
"The Strain" premieres in July on FX.