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In an interesting attempt to grab the senior demographic, William Shatner tried his best to bridge the gap between hipster teen and over eager grandparent while hosting the 2012 Juno Awards.
The night began with Shatner covering tunes like Bryan Adams' "Summer of '69" and Rush's "Tom Sawyer" in his sing-talk style. However, the 81-year-old missed quite a few cues while mimicking playing the guitar and raised some eyebrows when he questioned the meaning behind Rush's epic track during the broadcast.
His opening monologue left something to be desired as he pronounced deadmau5's name phonetically and claimed that he tried to sign singer Carly Rae Jepsen before Justin Bieber. His routine was full of insensitive jokes as he encouraged the crowd to "get crazy," but not "Vancouver crazy" in reference to the 2010 Olympic riots. And, later in the show, alluded to his drinking habits with Margaret Atwood and Rita MacNeil in a slew of risqué Canadian shout-outs.
In an interesting attempt at a comedy sketch, the Junos featured a desperate Shatner trying to join the bands Nickelback and Hedley by proving that he was a real rock star. He proposed that Nickelback change their name to "Nickelshat" and commented that their pyrotechnics during the evening's performance were "a little weak."
While propositioning Hedley's frontman, Jacob Hoggard, the "Star Trek" alum showed off his multiple rose tattoos while wearing a red bandana and looked more like Jesse James' grandfather than Jesse James.
More awkwardness ensued as Shatner explained to the audience how the awards are determined by putting on his "sexy voice." His attempt at being seductive seemed more like the a creepy uncle and less like a heartthrob.
In his final attempt to appear relevant, Shatner closed the show by posing with a "Mau5head" and a set of turntables that he pretended to use at the end of the broadcast.
The Juno Awards went from the coolest Canadian awards show last year with host Drake to a disappointing attempt at senior relevance with one felt swoop. However, at least he was better than Pamela Anderson!
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