The anthem of the smartphone generation has landed – and yes, its title is appropriately adorned with a hash tag. “#SELFIE” is an EDM hit that celebrates the digital narcissist in all of us. NYC DJ/production duo The Chainsmokers (Andrew Taggart and Alex Pall) skyrocketed into the Billboard Hot 100 last week with a track that splices the filter-obsessed voices of selfie-takers over bouncy dance synths.
In January, Taggart and Pall launched an official music video for the single in including prime selfies from Snoop Dogg, David Hasselhoff and Steve Aoki. Over 9 million YouTube plays later, the “#SELFIE” movement has grown into a global phenomenon – and the duo insists the best is yet to come. Next up for The Chainsmokers is a “#SELFIE” instrumental release, and fans will be invited to provide lyrics inspired by their own lives.
Taggart and Pall took the time to chat with us on the larger-than-life culture behind “#SELFIE,” their whirlwind North American tour and of course, their tips for taking a video-worthy selfie.
Why their tour’s one-of-a-kind:
"The coolest part about it for us is that the '#SELFIE' song is so interactive that it really allows our show to become a lot more of a relationship with the audience than a show of us on stage for them. So, it's cool - people get on stage and they act out the song. It's been really fun."
On the whereabouts of those famous “#SELFIE” girls, as seen in the video:
"They're in clubs all over the world. And it's not just women - everyone has a little bit of '#SELFIE' girl in them. We just happened to have a girl saying it in the song because it was the best way to communicate our message."
Their seven tips for taking the perfect selfie:
"1. You wanna have a good phone.
2. You have to tilt the phone at a little bit of an angle.
3. You want some good light coming in from the front ... not behind you.
4. Don’t do the duck face – no duck faces, people.
5. Yoga pants on girls.
6. Good filter – definitely XX-Pro or Valencia.
7. And I think you want to smile – sad selfies are very depressing!"
Why the “#SELFIE” beat is awesomely versatile:
"Two guys contacted us and asked us if they could get the instrumental of the song so they could do a gym version as two guys who work out nonstop. And they just sent us the video and it's pretty funny. So I think in the future we're gonna see a lot of that."
On why “#SELFIE” could be the next “Harlem Shake”:
"We kind of want to do what 'Harlem Shake' did. People just took the song and made it their own. We'd love to see that with videos. With this, it could be bigger than 'Harlem Shake' because we're giving the opportunity for people to kind of write their own lyrics to it."
When asked who takes the better selfie between the two of them:
"Well, we always take 'em together now. I feel like '#SELFIE' is not about the face - it's about the location and the scenario. We're always in the same scenario, so it would be hard to tell."
The selfie that had them starstruck:
"We took one with our idol Rick Rubin the other day which is pretty cool… but no one's gonna get to see that."
How they’re changing history:
"We want to set the world record for biggest group selfie ever taken - most simultaneous selfies, biggest group selfie. We're pretty much just going to be the biggest rockstars when it comes to selfies."
View the official "#SELFIE" music video below.
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