"Gravity" Director Alfonso Cuarón has a robust sense of humor. And that led him to watch – and appreciate – the viral "Gravity" mashup set in IKEA.
In the parody, two sensibly-priced-furniture shoppers recreate key scenes of fear, panic and disaster from the movie in the Swedish Life Improvement Store, echoing the trails of the characters played by Sandra Bullock and George Clooney in the space thriller.
With a self-effacing chuckle, Cuarón told Yahoo Movies at Wednesday's intimate breakfast hosted by Warner Brothers at the Viceroy Hotel in Manhattan: "I would have liked to have made 'Gravity' in IKEA not in space."
It certainly would have been easier and under budget!
Watch 'Alfonso Cuarón's IKEA Trailer':
A production in IKEA would also have avoided all the painstaking research and 3D technology innovation that has made "Gravity" an international hit, grossing more than half a billion worldwide. It would have also avoided a big pain in the neck that was years in the making to create.
Cuarón is best known as a director of feature films, including "Children of Men" starring Clive Owen, "Harry Potter and the Prisoner of Azkaban," and "Y Tu Mama Tambien." However, he has also helmed commercials. While he created "Footwork" for NIKE, and another for PBS, IKEA has never been a client.
"IKEA is universal," the salt-and-pepper bearded Oscar contender Cuarón continued over coffee. He explained that he recently got lost in the furniture and housewares giant in Italy, an experience he described as "overwhelming."
Watch 'Gravity' Insider Access — Realism: