Orlando Jones Puts a Powerful Twist on the ALS Ice Bucket Challenge

The wave of celebrity ALS Ice Bucket Challenge videos continues, but one actor has put a thoughtful spin on the record-breaking fundraising campaign. Swapping out ice water for bullets, Orlando Jones shared a powerful request with the world — and encouraged the rest of us to accept his (unofficially coined) Bullet Bucket Challenge.

The Sleepy Hollow star's video begins like all of the others... until a cascade of golden bullets rains down over him. After noting that he is sending his $100 check to the ALS cause, he shifts gears.

"This past week I've watched an American city become something akin to a warzone," he begins. "And you know what's happening in Ferguson is a copycat because we've seen it happen in so many other cities around the world, and around the globe, which I think are the same thing."

He then summarizes the issue at hand very poignantly. "It's this sort of 'us' versus 'them' mentality."

With a somber tone, Jones laments, "Gandhi and Martin Luther King and millions of others are dead, and they were fighting for human rights, and it all seems to stem from some militarized police force threatening the rights of people to assemble."

[Related: 11 Things We Learned From Celebs Taking the Ice Bucket Challenge]

Noting that he is a "lifetime member of the NRA" and "active member of the great state of Louisiana's police force," he goes so far as to display his badge before getting to the grit of his message.

"I'm not pointing any fingers here at anybody but myself, and I'm asking something very hard of myself. I'm challenging myself to listen without prejudice, to love without limits, and to reverse the hate. So that's my challenge to me and hopefully you'll accept this challenge too."

The video wraps with a series of hashtags that flash on the screen in silence: #justiceformichaelbrown #weareallferguson #reversethehate.

We'll have to wait and see whether Jones's campaign catches on, but something tells us it's already making people stop and think — and that's the first step toward change.