If you had plans to name your future children Kylie or Kendall, you might want to consider something else. Especially if you think he or she is going to have a predilection for acting/entertainment/fashion/posing naked and becoming a viral sensation.
The Insider With Yahoo can confirm Kylie and Kendall Jenner filed for several trademarks on their respective monikers last month.
Kylie is attempting to trademark both her full name for use on items like tote bags and such, as well as just "Kylie" for "entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture; entertainment services, namely, personal appearances by a celebrity, actress and model." Back in August, the 17-year-old filed to trademark "Kylie's Lip Kit ... for The Perfect Pout," so you might want to rethink your poorly made plans for starting a business based around the masochistic #KylieJennerChallenge.
Related: Guess the Celebrity Trademarks
She and big sister Kendall, 19, have also filed to protect "Kendall and Kylie" and "Kendall & Kylie" — because you should never understimate the power of an ampersand. In addition, Kendall is trying to trademark her full name for use on clothing, hair accessories, perfumes, various skin products, and more. Like Kylie, she also wants to trademark "Kendall" for "advertising services" and "entertainment."
But this desire to protect their names isn't exactly new territory for the youngest Jenner. If you search
"Kylie Jenner" in the United States Patent and Trademark Office database, you will see that she actually filed to trademark her full name in back September 2011. In fact, searching "Kylie Jenner" in the database reveals that multiple Jenners have trademarked their names, further proving not only that this practice is explicitly normal for the family, but that this family is truly a business. (Like we needed further proof.)
Now the big question is: What's Tyga going to do about his new "Kylie" tattoo?