Kim Kardashian and Kanye West Turn Up the Heat in Sizzling Balmain Ad Campaign

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Whoa! Check out Kimye in the new Balmain ad campaign. (Balmain)
Whoa! Check out Kimye in the new Balmain ad campaign. (Balmain)

Is it hot in here… or is it just Kim Kardashian and Kanye West?

The newlyweds are starring in their first ever ad campaign together — for Balmain — and it's steamy. The shot released on Monday morning shows the Keeping Up With the Kardashians star grabbing the rapper's face as she goes in for a kiss.

For the first shot of the brand's Spring/Summer 2015 menswear advertising campaign, Kanye has on a suit jacket — no shirt — while Kim, rocking a sexy sheer style, has sleeked back hair, a face full of makeup, and a perfect manicure. The photo of the almost liplock was snapped by famed shutterbug Mario Sorrenti. It also has its own hashtag, of course: #TheBalmainLove.

(Balmain)
(Balmain)

"For this Menswear campaign, I wanted to capture a moment of love," Balmain creative director Olivier Rousteing said in a statement. "Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain."

(Balmain)
(Balmain)

Kim and Kanye, who tied the knot in May, love Balmain (#BalmainArmy!). They're pals with Rousteing, and were front and center at the Paris runway show. (Kim's little sister Kendall Jenner walked in the show.) Last month, Rousteing made three custom Balmain jackets for the couple's 1-year-old daughter, North West, "to match mommy!!!"

While this photo isn't as racy as Kim's recent pictorial for Paper magazine (hello, full frontal!), we think this sizzling ad has #breaktheinternet potential as well. At least for a sleepy Monday morning.