Wolver-screen! Hugh Jackman Launches Sunscreen Line for Kids

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Hugh Jackman wants you to wear sunscreen! (WireImage)
Hugh Jackman wants you to wear sunscreen! (WireImage)

Hugh Jackman is more than just Wolverine — he's a business man. And with a good cause, too.

Jackman has helped to launch Pure Sun Defense, a sunscreen for kids featuring characters like Spider-Man and Princesses Anna and Elsa on the bottles in order to motivate to kids to want to lather on that protection.

"That's all very nice and wonderful," you might say, "a celebrity with a product! Sounds pretty typical." However, folks who dismiss the Jackman-plugged sunscreen might want to think twice, as Jackman has a good reason to be backing the liquid cover-up: he's overcome several bouts of skin cancer, and he now wants to help prevent children from having to fight the same battle.

If you recall back in the end of 2013, Jackman posted a photo to Instagram with a bandage on his nose.

Hugh Jackman's Instagram post contained an important message about cancer prevention (Instagram)
Hugh Jackman's Instagram post contained an important message about cancer prevention (Instagram)

"Deb [his wife, Deborra-Lee Furness] said to get the mark on my nose checked," he wrote in the caption. "Boy, she was right! I had basal cell carcinoma. Please don't be foolish like me! Get yourself checked. And USE sunscreen!!!"

Jackman recently spoke out to ABC News about how he learned he had skin cancer — one of X-Men's makeup artists saw an odd spot on his nose. Jackman, who says he grew up playing in the outdoors, got it checked out, and learned the unfortunate truth: he had basal cell carcinoma.

In a video segment for Pure Sun Defmense, Jackman divulges he has had four skin cancers removed. (According to an interview with People, he gets check-ups every three months.) Yet, he is aware this could have been preventable, and he wants to take the opportunity to stress how critical it is for kids to lather on that lotion — especially since he discovered that only 25 percent of kids wear sunscreen — a jarring statistic.

The matter must be especially pressing to Jackman, as he has two kids of his own, Ava, 9, and Oscar, who will be 15 next week.

"Obviously I'm a father and many of you are parents. I don't want that future for my children. I don't want that future for any of the kids today," the 46-year-old actor says in the video — hence why he decided to be a part of Pure Sun Defense as co-creator. It's evident that unlike many celeb-backed products, Jackman truly cares about educating children about skin cancer prevention.

So kids, put on your sunscreen. Wolverine told you to do it.