When Madonna lets loose a new video to the world, it's time to sit up and pay attention and her efforts for Give Me All Your Luvin (with Nicki Minaj and M.I.A) deserve plenty of that!
The singer may have made millions reinventing her image during her illustrious 32-year career but there is one look that she's reusing again (and again)… the iconic Marilyn Monroe ultra feminine guise.
Madonna originally dressed as the 50s movie star in her Material Girl video in 1985, six years later she recycled the look first at the Oscars, and now, her latest offering is in the Give Me All Your Luvin video.
In the just-released footage, the 53-year old dons a platinum blonde wig with a high-necked white lace dress complete with a perfectly placed black beauty spot.
As she squats and moves in a futuristic looking bar, Madonna is joined by M.I.A and Nicki Minaj both clad in short curly blonde wigs and white dresses.
The three singers are set to a backdrop of cheerleaders snogging, stripping off and partying, a theme that continues throughout the video.
The age-defying Madonna changes from her favourite costume and into a leopard print bra, black cropped jumper, high waisted knickers and over-the-knee boots.
She also steals some style from her previous decades as she sports a giant silver cross necklace just like she did in the 1984 Like A Virgin video.
It's nice to see in a recession that even multi millionaires like Madonna have to recycle…