Blockbuster Video Goes Live With Mysterious Website

Jeremy Bailey
·3 min read
5

Blockbuster Video has sprung back to life online with a sole page featuring the brand’s iconic logo and the text, “We are working on rewinding your movie,” giving hope to many fans.

It’s been 19 years since the chain of video stores hit its peak with 9,000 locations worldwide — and subsequently came crashing down. But Blockbuster has seen a resurgence in pop culture relevance in recent years after Netflix produced and released one season of a Randall Park-starring sitcom based on its last location a year after a popular documentary, “The Last Blockbuster,” played on the streamer. The last store also released a Super Bowl commercial last month.

Blockbuster’s owner, Dish Network, has not commented on the sudden revival of Blockbuster.com. It has previously said it was not franchising new locations of the former video-store chain, with the one outlet famously remaining in Bend, Oregon. Dish said it would continue pursuing merchandising opportunities related to apparel, board games, and the like.

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Dish Network bought Blockbuster out of bankruptcy in 2011 when it had 600 stores, down precipitously from its peak of 9,000 in 2004. In 2013, that number had plunged to 300, and Dish announced it would close most of those. By 2017, only 12 stores remained. That dwindled to four a year later, three of which were in Alaska. Those three were then closed in 2019.

Word of the relaunching of the website, however rudimentary it was, began circulating this week and has sparked widespead speculation online, with memories of the video-store customer experience rekindled.

See a variety of reactions to the launching of the website below.

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