Billboard Explains: Luísa Sonza, A Global Force on the Charts

Isabela Raygoza
·2 min read
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On March 6, Brazilian powerhouse Luísa Sonza will be celebrated as a Global Force at this year’s Billboard Women In Music Awards.

As the only Brazilian being honored at the prestigious ceremony, Sonza told Billboard Brasil, “It’s very surreal. I would never have expected it, but I’m very happy to represent Brazil and that they look to Brazilian artists.”

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This accolade comes on the heels of her Billboard Brasil Hot 100-topping success. Sonza first captured hearts in 2014 with her covers on YouTube and beguilingly earned the title as the Queen of Covers. In 2020, she made her debut on the Billboard charts and quickly became a global force, if you will.

With seven tracks on the Global Excl. US chart, including pop hits like “Modo Turbo” with Pablo Vittar, featuring Anitta (2020), “Cachorrinhas” (2022), and “Chico” (2023), her music continues to resonate worldwide. These tracks not only made waves internationally but also secured her spots on the coveted Billboard Global 200.

Furthermore, her impressive track record in her country, featuring 12 charted songs including three top 10s, is a testament to her homegrown appeal and artistry.

The singer also celebrated the fact that the industry is honoring Latin musicians. Colombian superstar Karol G is Billboard’s 2024 Woman of the Year, and Puerto Rican rapper Young Miko will receive the Impact Award at Billboard Women in Music 2024. “I like this selection. In general, the [industry] was Americanized for a long time, and today I see the recipients — I have Latin friends who sing in Spanish, just as I mostly sing in Portuguese,” she reflected.

Her collaborations with international artists such as Demi Lovato, Marshmello and Katy Perry further highlight her global reach and influence in the music industry.

“I’m happy to be there [at this year’s ceremony] and what [my third studio album] Escândalo Íntimo has brought me. It was very special to have Demi Lovato sing in Portuguese (‘Penhasco2’) and to create a song with Marshmello (‘Sou Musa Do Verão’),” added Luísa Sonza.

Tickets to attend the Billboard Women in Music Awards presented by Marriott Bonvoy are available to the public. Fans can watch the show on Thurs, March 7 at 5pm PT/8pm ET on billboardwomeninmusic.com.

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