BIA Asserts Her Position In The Game In New “Fallback” Music Video

BIA has released a music video to her newest single “Fallback,” directed by Benmarc. The FrancisGotHeat, Dude Clayy, Simbo, Nicoryna & Halfway-produced track comes alive as BIA takes over Las Vegas with her homegirls.

The “London” rapper reminds her opps why she’s a “real rap bi**h,” and they’re just imitators and inauthentic. Not only does she call out faux loyalty, rivalry amongst women, toxic friendships, BBL’s, rappers-turned-podcasters, and those trying to bite her sound — she also shamelessly brags on being wealthy thanks to her hard work in the booth — and not taking desperate measures.

She raps the chorus: “What do you call that? This ain’t no blog rap/ I’m a real rap bi**h, This not a podcast/ Say you don’t like me, Pray we don’t cross paths/ Say it in all caps, Bi**h, You better fallback.” Further in the single, BIA dismisses “whack” rappers, claiming that the industry “builds you bi**hes in a factory.”

“Fallback” hails from BIA’s latest album REALLY HER, which also boasts singles “I’m That Bi**h” featuring Timbaland, “London” with J. Cole and “Millions.” The LP also has musical assistance from Juicy J on “Don’t Tell” and Swizz Beatz on the track “Classy.”

Ahead of her newest single, BIA also wrapped her REALLY HER tour in October. The North American trek visited 13 cities, including Los Angeles, New York City, Philadelphia, Washington, D.C., Chicago, Dallas and Houston and the final stop, Santa Ana, Calif.

Check out the music video to “Fallback” above.

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