After Beyoncé Released 'Cowboy Carter,' Folks Can't Get Enough of Western Fashion
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Beyoncé shook the music industry with the release of “Cowboy Carter,” drawing a new audience to the country music genre. But the trendsetter isn’t just changing people’s taste in music — she’s shaping the fashion industry as well.
An NBC News analysis of data from behavior firm Circana found that sales of this iconic boot had surged in the week after the release of “Cowboy Carter.” According to Circana, sales of western boots surged more than 20 percent that week. And Western boots aren’t the only thing Americans suddenly have a hankering for these days.
While promoting the album release, which includes a song called “Levii’s Jeans,” Beyoncé posted a photo of herself in a matching denim Levis jacket and denim Levis jeans.
As you might expect based on the boots, the outfit sent fans scrambling to Levis to replicate the “Cowboy Carter” look. According to CNN, Levi’s store sales increased by 20 percent the week of Easter when compared to previous years.
The company was not shy about using Beyoncé’s new album for a sales boost. In fact, they temporarily changed their Instagram handle to “Leviis” to match the name of the new song.
“Denim is having a moment and the Levi’s brand is having a powerful moment around the world,” Levi’s CEO Michelle Gass said on an earnings call with analysts, according to CNN. “I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us.”
