Bethenny Frankel Addresses "Everyone's Big Theory" About Her Next Business Move
Bethenny Frankel has been on the beauty beat. The Real Housewives of New York City alum has been filling her feed with so-called "de-influencer" videos, in which she provides convincing cases for why not to splurge on certain beauty products. Bethenny's recent interest in lip glosses, blushes, and more has caused several of her followers to come up with a "big theory," and she addressed it in a candid new interview.
While chatting with New Beauty, Bethenny answered a question about whether she plans to launch a beauty brand of her own. This doesn't seem out of the question, since the entrepreneur has dabbled in everything from salad dressing to jeans.
But when it comes to launching a beauty brand, here's where Bethenny stands: "That is everyone’s big theory!" she admitted. Alas, it looks like she doesn't have her sights set on beauty for now.
"[Beauty] is the most crowded space," she continued. "There’s nothing new to say, there’s nothing new to do. The beauty industry is so saturated with promises. Everything does everything. I don’t really have anything new to say right now. If I had some new solution or if I discovered some new ingredient, I would say it. I would share it! But I’m not there yet…and I have to really think about what that would be."
She continued: "If I launched a brand, I would only do it because I would truly believe it could help the industry. It wouldn’t be like, 'Let me do another line.' There’s way too much out there. And nothing is different. I have no plans to enter into the beauty space right now, but if I come up with something that I think could help people or be different, I would."
However, there are new brands that deliver, according to Bethenny. The Skinnygirl mogul told New Beauty that she's a fan of R.E.M. beauty by Ariana Grande. " It doesn’t have a lot of hype, but the product is good," she said. She's also a fan of Selena Gomez's Rare Beauty — and pretty much everything you can score at your local drugstore.
"When I first started [posting beauty videos], it was like, 'Oh my God! I can’t believe that this powder from Chanel that costs $100 gives a similar effect as this Covergirl powder.' All of those 'Oh my God' moments were in real time—all these moments where I was just discovering products. I never knew that you could go to the drugstore for literally everything. From masks to oils to face wash to exfoliators to vitamin C serums to literally…I have no idea what else! There is so much! I was shocked by that. I was shocked by the quality of what was out there."
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