The Best Wrapping Paper for Instagram-Worthy Presents
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The retro Santa wrapping paper from Rifle Paper Co. is our favorite
People / David Hattan
When you’ve put so much time and effort into picking the perfect present, the right wrapping paper is just icing on the cake. A pretty package not only shows attention to detail but also helps build anticipation. Not to mention, there’s something so heartwarming and nostalgia-inducing about seeing a pile of expertly wrapped gifts under the tree, and we don't mind a pretty pile of presents on our Instagram feed, either.
But wrapping paper isn’t one-size-fits-all. The right gift wrap depends on multiple factors, including personal style as well as the specific holiday you’re celebrating. While we can’t necessarily pick the single best wrapping paper, we can help guide you towards the most highly-rated options on the market — rolls that look great and are also high-quality. (No accidental corner rips here!)
We scoured dozens of retailers, read hundreds of reviews, and leaned on our experience to curate this list of the best wrapping paper rolls for this holiday season.
Best Overall: Rifle Paper Co. Santa Wrapping Roll
Who It’s Good For
Someone who needs a little bit of extra help cutting straight lines
Who It’s Not Good For
Anyone who doesn’t want Christmas-specific paper
Anyone specifically celebrating Christmas will appreciate the charm of this retro-inspired wrapping paper featuring Old Saint Nick. Like other gift wraps from Rifle Paper Co., it’s detailed and artful and will top off the throwback vibe when placed under an artificial tree. And because a dedicated paper company manufactures the paper, the quality is exceptional. Sure, you’ll pay a premium price, but you most certainly get a product to match.
There’s a little bit of Christmas sparkle in this paper, too. The coated text weight paper (read: heavier than most) is printed in full color and foil stamped with gold glitter foil. It also has grid lines on the back to help the DIY-challenged execute perfectly straight lines, allowing for more efficient paper use.
Price at time of publish: $5.94 (orig. $11)
Roll Count: 1 | Dimensions: 96 x 30 inches
Best Budget: Wondershop Snowflake Gift Wrap
Who It’s Good For
Those looking for a paper that can work for a variety of holidays
Who It’s Not Good For
Those wanting a specific holiday-themed design
Wondershop’s Snowflake Gift Wrap from Target is a perfect choice for any cost-conscious shopper. At only $5, it’s a steal. It is one of the most affordable picks and still delivers quality. This wintry mint green print is perfect for all your gift-giving all season long. You’ll save money with a gift wrap that can do it all instead of purchasing separate designs for specific occasions. The festive seasonal print features white and gold foil snowflakes for added flair. This design will look great with just about any holiday or seasonal decor. If you’ve got a lot of gifts or several large items, this wrapping paper has you and your budget covered.
Price at time of publish: $5
Roll Count: 1 | Dimensions: 96 x 30 inches
Best for Kids: Camkuzon Christmas Wrapping Paper for Kids
Who It’s Good For
Anyone wrapping gifts for cartoon-loving kids
Who It’s Not Good For
People who want kid-friendly designs without Christmas imagery
This wrapping paper set is for the kiddos (and the adults who love giving them gifts). The set comes with four different designs with bright colors and cute Christmas-themed characters. We love that these prints include iconic holiday images like stockings, trimmed trees, and Santa hats but with a fun twist and non-traditional colors. Featuring sloths in scarves and dinosaurs in Santa hats, these gift wraps will surely be a hit with children.
This wrapping paper is glossy with a nice, thick feel for that satisfying rip kids love when tearing open gifts. Even sweeter than the design is the price: Four rolls for under $10.
Price at time of publish: $9.99
Roll Count: 4, 1 of each print | Dimensions: 20 x 29 inches
Best Personalized: Sarah Curry Personalized Wrapping Paper
Who It’s Good For
People who love the charm of a personalized option, especially for family members like grandparents
Who It’s Not Good For
Anyone who doesn’t have the time to wait for a custom product to arrive
Today, there’s an easy way to make gifts even more special: custom gift wrap. Like other products at Minted, the retailer offers a number of personalized wrapping papers. We love this one since it has a classic and understated design but still has the fun element of customization. It’s not only the perfect wrapping paper for a baby’s first holiday season but also ideal for gifting other family members, like grandparents. They’ll beam when they see the faces of their favorite little munchkins on their gift wrap. Of course, for the right person, this wrapping paper also makes a great gift in and of itself.
There are a few important details to note, though. This wrapping paper comes printed on sheets, not rolls, so don’t count on it to cover very large items — it’s best for smaller tokens of appreciation. What’s more, you’ll have to account for production time, so order ahead. Even with two-day shipping, it will take just over a week for your order to arrive.
Price at time of publish: $15
Sheet Count: 5 | Dimensions: 20 x 28 inches
Best Christmas Wrapping Paper: Punch Studio Nutcracker Ballet Wrapping Paper
Who It’s Good For
People who celebrate Christmas, but don’t want traditional motifs
Who It’s Not Good For
Someone who wants more versatility in their wrapping paper
This wrapping paper by Punch Studio proves that you can find great Christmas-themed wrapping paper without opting for the more traditional motifs such as Santas, trees, and reindeer. Instead, this gift wrap, which also strays from the more commonplace reds and greens, features beautifully illustrated characters from one of the season’s most celebrated shows: The Nutcracker.
The paper, which is an impressive 10 feet long, is a fantastic option for all your Christmas gifting needs, from the kids on your list to coworkers and beyond. You can even buy other coordinating items, like bags, to match the paper, making it an easy wrapping option for small trinkets or anything with an unconventional shape.
Price at time of publish: $10.99
Roll Count: 1 | Dimensions: 10 feet x 30 inches
Best Hanukkah Wrapping Paper: Papyrus Hanukkah Wrapping Paper Bundle, Star of David and Gold
Who It’s Good For
Anyone who celebrates Hanukkah and wants options
Who It’s Not Good For
Someone who wants more of the traditional blue and white Hanukkah color scheme
For those who celebrate Hanukkah, this is a great multi-functional option since you get two rolls of wrapping paper in a single purchase. One features the more holiday-specific star of David; another is solid gold. This affords you the flexibility to wrap Hanukkah presents in two different but coordinating styles that look great together in a single pile. It also allows you to reserve the more holiday-specific print for gifting during the eight nights while keeping the other for random gifting needs, like hostess or teacher gifts, throughout the holiday season.
Even though this product comes with two rolls, when you break down the cost per roll, each one skews on the more expensive side. So, while this isn’t exactly the best option for anyone looking for wallet-friendly paper, you can rest assured that it’s a quality option.
Price at time of publish: $19.03
Roll Count: 2 | Dimensions: 45 square feet
Best Kwanzaa Wrapping Paper: Red Sparkles Designs Happy Kwanzaa Pop Art Wrapping Paper Sheets
Who It’s Good For
Those looking for gift wrap featuring Kwanzaa colors and imagery
Who It’s Not Good For
People who like a variety of designs in a wrapping paper set
This Kwanzaa Pop Art Wrapping Paper from Red Sparkles Designs is sure to be a hit this holiday season. The vibrant design features the Kinara (candle holder) and the signature Kwanzaa colors: black, red, and green.
These pre-cut sheets are convenient and easy to use, because gridlines on the back of this paper allow for precise cutting and wrapping. A bonus with this wrapping paper is that storage will be a breeze — no more large rolls to contend with. We love that you can order a matte or semi-gloss finish with this paper based on your preference. While all three sheets included have the same design, there’s no such thing as too much of a good thing.
Price at time of publish: $6.90
Roll Count: 3 Sheets | Dimensions: 19 x 29 inches
Best for All Occasions: Crate & Barrel Gold & Silver Winter Stripe Holiday Gift Wrap
Who It’s Good For
Those seeking wrapping paper options beyond a specific holiday
Who It’s Not Good For
People craving holiday-specific designs or colors
If you’re giving gifts to a broad range of people and don’t want to pigeonhole yourself by committing to one specific holiday-themed paper, look no further. This Gold and Silver Winter Stripe Holiday Gift Wrap from Crate and Barrel is a crowd-pleaser. Crate and Barrel is synonymous with chic lifestyle design, which shows with this wrapping paper. The festive design works for any celebration regardless of the occasion. The gold, silver, and white stripes certainly evoke a holiday spirit but can even be used all year round. It’s also a great option when gift-wrapping presents for co-workers, teachers, and others. It’s a little pricier than some other options, but the quality you’ll get from this Crate and Barrel paper is worth the investment.
Price at time of publish: $10.95
Roll Count: 1 | Dimensions: Roll - 30 x 2 inches
Best Matte: CB2 Matte Black Wrapping Paper
Who It’s Good For
Those who prefer simple, clean design aesthetics when it comes to gift wrap
Who It’s Not Good For
Maximalists craving bold patterns and intricate, ornate designs
The Matte Black Wrapping Paper from CB2 is an aesthetic dream. Black really does go with everything. This gift wrap is perfect for any occasion, any time of year. It will be the LBD (little black dress) of your gift-wrapping closet. Pair with a black bow or ribbon for a chic monochromatic look. The quality of this paper adds to its appeal. The thick, durable weight offers a luxurious feel and sturdy gift protection. If black isn’t your thing, don’t worry. This wrapping paper also comes in matte green and champagne gold finishes. At almost $15, it’s not the cheapest of our picks, but its versatility and quality are worth it. The understated elegance will set your gifts apart from the rest of the pack — promise.
Price at time of publish: $14.95
Roll Count: 1 | Dimensions: 30 x 72 inches
Best for DIY Enthusiasts: Shinok Brown Kraft Paper Roll
Who It’s Good For
Crafty gift-givers who like to get creative
Who It’s Not Good For
Those who prefer a festive printed design
Want to achieve simple aesthetic perfection with a creative flair? This Shinok Brown Kraft Paper Roll is an affordable base for building custom gift wraps. Tie with colorful twine, string, or ribbon, and add dried fruit, herbs, or botanicals. The possibilities are endless. Write a sweet, personalized note on the paper or decorate it with fun and silly doodles. The uniform neutral base makes this paper an excellent choice for wrapping large quantities of gifts but adding simple and intentional touches to differentiate whose gift is whose. With so much versatility and an abundant quantity for less than $7, it’s a sure bet.
Price at time of publish: $6.99
Roll Count: 1 | Dimensions 15 x 394 inches (full roll)
Best Maximalist: Hallmark Foil Wrapping Paper
Who It’s Good For
Those looking for glitz and glamour in their wrapping paper
Who It’s Not Good For
People who prefer subtle, understated gift wrap
Maximalists: Rejoice! This Hallmark Foil Wrapping Paper set is for you. Sometimes more is more, and that applies to gift wrap too. In eye-catching gold, silver, and rose gold tones, this wrapping paper will set your gifts apart.
The foil finish reflects light and will twinkle under all the holiday lights. We love that the set has three finishes, allowing for variety but a cohesive aesthetic theme. All three colors will look great together and won’t clash despite the intricate designs. These gift wraps have gridlines on the back for easier and more precise cutting and wrapping. At less than $6 per roll, this set offers luxe appeal at an affordable price.
Price at time of publish: $16.99
Roll Count: 3 | Dimensions: 30 in x 8 feet, 20 square feet (per roll)
Best Classic: Current Buffalo Plaid Wrapping Paper
Who It’s Good For
Anyone yearning for nostalgic holiday charm in wrapping paper
Who It’s Not Good For
Those who want a modern and unexpected twist on gift wrapping
The iconic red and black buffalo plaid print evokes coziness, warmth, and family fun. Maybe it’s the matching buffalo plaid pajama sets we wore as children during the holidays, but something about this print screams “It’s the holidays” in the best way. This wrapping paper from Current features this familiar, classic print on a jumbo 61-square-foot roll.
We love that it sparks that feeling of traditional winter holidays without the more obvious holiday imagery. It’s also an excellent choice for various holidays and celebrations. The thick and heavy weight of this paper makes it both a durable and stylish option. Plus, this paper is manufactured here in the US from recycled materials.
Price at time of publish: $9.99 (orig. $13.99)
Roll Count: 1 | Dimensions: 23 x 32 feet; 61 square feet
Best Non-Traditional: LeZakaa Reversible Marble Print Gift Wrap
Who It’s Good For
Gift-givers who want an unconventional, fresh take on wrapping paper
Who It’s Not Good For
Anyone looking for the classic color schemes or imagery usually found on gift wrap
If you’re craving something other than the norm for wrapping your gifts, this LeZakaa marble print gift wrap is the way to go. Marble is an elegant choice for decorating because it adds depth and texture. Why stop at furniture and décor? Bring that same design sensibility to your gift wrapping. This LeZakaa paper features two marble prints in one huge role. Two hundred square feet of paper will get you through any gift-giving occasion this season.
One side is a deep teal green with white and gold veining. The other is a black marble print with white and gold veining. The hints of gold throughout both sides amp up the holiday sparkle one aims for in a gift wrap. This sophisticated and stylish option is sure to impress. The price is higher than many of our picks, but for the originality and volume you get, we doubt there’ll be any shopper’s remorse in your future.
Price at time of publish: $32.99
Roll Count: 1 | Dimensions: 24 inches x 100 ft; 200 square feet
Best Sustainable: Wrappily Pink Recycled Pinecone/ Candy Cane Stripe Reversible Wrapping Paper
Who It’s Good For
Those wanting a sustainable and disposable option
Who It’s Not Good For
Anyone who prefers rolls to sheets when it comes to wrapping paper
This recyclable wrapping paper from Wrappily is our top sustainable pick. Wrappily creates recyclable wrapping paper from recycled materials in bright and fun reversible prints for all occasions. We’re partial to this pink pinecone/candy stripe print that oozes holiday cheer. Even better, the two prints coordinate well together and look great side-by-side. The set comes with three double-sided sheets instead of on a roll to eliminate the cardboard tube and lessen waste.
Wrappily even includes adhesive gift tags with the wrapping paper for additional value and ease. These sheets are even compostable. All Wrappily’s wrapping paper is manufactured in the United States, with a smaller carbon footprint than international options. This gift wrap is a win for you, your loved ones, and the planet.
Price at time of publish: $10.80
Roll Count: N/A, 3 Sheets Included | Dimensions: 21.5 x 34 inches (per sheet)
Best Splurge: Wrappr Furoshiki Gift Wrap Bundle
Who It’s Good For
Gift-givers looking for a sustainable gift wrap option
Who It’s Not Good For
People who prefer disposable wrapping paper
For a lavish and memorable gift wrap that keeps on giving, look no further than this Furoshiki gift wrap bundle from Wrappr. Furoshiki are traditional Japanese cloths used to decoratively wrap and transport goods. This ancient practice is trending as a sustainable and gorgeous way to wrap your presents. Plus, it’s like two presents in one.
This cotton set from Wrappr features beautiful geometric artwork by Laura Sevigny. The bold colors and designs will stand out amongst the other gifts. This bundle includes four square cotton wraps in different sizes. We love that the gift wrap is a bonus present for future wrapping or as a decorative handkerchief or scarf. The price is substantially higher than our other picks, but ‘tis the season for giving after all, and this option not only wraps your gift but inspires creativity and sustainability.
Price at time of publish: $62
Roll Count: 4 Square Wraps | Dimensions: 18 x 28 x 35 in.
How to Pick the Right Wrapping Paper
Style
Similar to selecting Christmas ornaments, wrapping paper should suit your — or your recipient's — style. Think about what you’ll be using the gift wrap for — a birthday, specific holiday, or simply to stock for any occasion that may arise. If you’re on the hunt for something seasonal, a traditional motif — like Santa for Christmas — can work; on the other hand, if you want something to transcend occasions, try something more muted, like this classic plaid print.
It’s also worth considering your recipient, if possible. Are you looking for wrapping paper to cover kids’ gifts or for the adults in your life? If the former, you can go a little more playful; for the latter, you may want to search for something a little more sophisticated.
Size and Paper Weight
Wrapping paper generally comes in two different formats: rolls and sheets. Both come in a wide range of sizes, so take a peek at the dimensions before settling on any one design. If you have something large to wrap, you'll want to make sure the length of your wrapping paper can handle it.
In general, sheets tend to be smaller and, therefore, better for smaller objects and standard boxes. You can usually get a little more mileage from wrapping paper rolls, even if they aren’t jumbo rolls.
While it can be hard to find paper weight information, this number is a good indicator of wrapping paper quality. The higher the grams per square meter (GSM), the heavier, and therefore, the better the wrapping paper quality. In general, wrapping paper with an 80 to 120 GSM is a good, quality paper.
Gridlines
Some wrapping paper comes with gridlines printed on the back, like Rifle Paper Co.'s Santa Wrapping Roll. This can help you measure exactly how much paper to use, plus cut straighter lines. The end result: A more efficient use of your wrapping paper — ultimately a time and budget-saver.
Frequently Asked Questions
How can you tell if wrapping paper is good quality?
Paper weight is a great indicator of quality. If you have ever tried to use a flimsy wrapping paper, it likely ripped as soon as you pulled it over the corner of a box. That paper probably had a low paper weight. This figure is measured in grams per square meter (GSM) — the higher the GSM, the better the paper quality.
While this information can be difficult to find, look for it — if it’s there, anything between 80 and 120 GSM is a good bet. If this information isn’t there, manufacturer and price tend to be pretty good indicators. For example, though Rifle Paper Co. and Papyrus typically charge a bit more for their papers, they tend to be more substantial and have more elevated designs.
What is a good wrapping paper for kids?
When wrapping presents for kids, you can opt for a playful pattern or lean into something extra-festive, such as Santa-covered paper, if you celebrate Christmas.
How much does wrapping paper cost?
Wrapping paper can cost anywhere from a few dollars a roll to $20 a roll. If you're buying wrapping paper on the lower end, expect low-quality paper that rips easily. You should be able to purchase heavy-weight, high-quality paper for around $10 per roll.
Take Our Word For It
Brigitt Earley has been a lifestyle writer for nearly 15 years, covering all aspects of holiday entertaining, including gift wrap and decor sourcing. On top of covering the best consumer goods you can buy online, Brigitt has experience as a craft stylist wrapping presents for editorial photo shoots, so she knows the importance of quality, easy-to-cut wrapping paper.
L.A. Hubilla is a freelance commerce writer for PEOPLE, Brides, and other publications specializing in lifestyle, home, and beauty content. She also regularly tests products for several digital outlets, including Byrdie, InStyle, and Travel + Leisure. She grew up second-in-command of her mother’s tightly run gift-wrapping operation and lives for a crisp, tightly wrapped gift. To update this piece, she researched and reviewed well-known and trusted wrapping paper companies to find picks that met shoppers' wide range of needs.
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