The Best Women-Founded Brands to Shop This Month

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Women’s History Month is finally here, and celebrations are in full force here at ELLE.com. As we honor all that those who identify as women have achieved, we can’t forget about all the women out there who have created and are formulating beauty products that help all of us look and feel our best. For generations, women have spearheaded the invention of so many incredible products, from award-winning fragrances to the best makeup to our favorite hair growth oils.

One way to support women and bolster their businesses—and revamp your beauty routine in the process—is by shopping women-owned brands. It’s a win-win situation. Below, we’ve curated a guide to 31 of our favorite women-owned brands and the products we love from them—one for each day of the month.

Happy Women's History Month!

Skincare

Tata Harper

The Colombian-born Tata Harper revolutionized "clean skincare," using natural ingredients to actually elicit long-term benefits on the skin. With glass packaging and global ingredient sourcing, Tata Harper is the brand for green beauty lovers looking for an upscale experience.

Osea

Seaweed has amazing benefits—and is quite the tasty snack, IMO—which is why Osea Malibu founder Jenefer Palmer built an entire line around the star ingredient. A former spa director surrounded by Southern California’s balmy weather and sandy beaches, Osea’s products can transform just about any space into a calming spa oasis.

Krave Beauty

Founded by Liah Yoo, Krave Beauty creates planet-friend products beloved by skincare enthusiasts worldwide–like their recently relaunched Beet the Sun SPF. Created to be gentle and effective, their line is ideal for both beginners and experts alike.

Joanna Vargas

As an esthetician, Vargas is responsible for the glowing complexions of your favorite A-listers on the red carpet. Her skincare line is just as expertly curated. Intended to mimic the effects celebrities can achieve in-office, her line doesn't skimp on quality ingredients.

Black Girl Sunscreen

In 2016, Black girls were freed from the white cast that sunscreen left on melanated skin when Shontay Lundy launched Black Girl Sunscreen. As the name suggests, it’s made with melanin-rich skin in mind, though it can be used across all skin tones. While I use this as sunscreen, on vacation, I also discovered this doubles as a primer—my makeup grips to the formula.

Biba Los Angeles

Biba de Sousa, the founder of Biba Los Angeles, is an esthetician who works with celebrities like Miley Cyrus and Billie Eilish. Her products are some of the most expertly created and carefully considered on the market. Must-have items include the Onerta B Cream Barrier moisturizer, the Zinc Mask, and well, pretty much everything else, too.

Rose Ingleton MD

Dr. Rose Ingleton has treated the skin of some of your favorite stars, including Gabrielle Union, Chrissy Teigen, and Adriana Lima. And while you may not be able to have a celebrity derm, you can access her products. Inspired by her Jamaican heritage, she created her namesake brand to provide consumers with an effective, easy-to-use skincare system. The Calming Hydration Booster and Signature Moisturizer are regulars in my bathroom medicine cabinet.

Eadem

Two women with two different skin tones came together with one mission: to create products that prioritize the skin concerns of women of color. Eadem was born out of friendship, founded by Marie Kouadio Amouzame and Alice Lin Glover who met while working at Google. With the brand’s tech-first approach to skincare, aptly titled Smart Melanin™ Complex, Eadem products address hyperpigmentation, dryness, and more, keeping melanin-rich skin at the forefront always.

Hyper Skin

There isn’t a dark spot too stubborn for Hyper Skin. Founded by Desiree Verdejo, Hyper Skin uses clean, good-for-you ingredients to target dark spots and marks, and brighten the skin. From the cleanser to the best-selling vitamin C serum, each product is meant to play well with your routine, not disrupt it.

Namesake

Being the daughter of a dermatologist has its perks. After snooping around her mother’s own practice and looking for her own remedies for her reactive skin, Davlyn Mosley made the decision to whip up all the skincare wisdom she’s gained from her mother over the years and bottle it in a 1.7 fl oz jar. The result? The Daily Moisturizer, Namesake’s inaugural product that imparts deep moisture and strengthens the skin’s barrier.

Peach & Lily

Peach & Lily began as a K-beauty skincare retail platform that educated customers on the world of Korean skincare and made K-beauty products accessible to Western skincare enthusiasts. In 2012, founder Alicia Yoon started Peach & Lily’s in-house brand, spawning formulas that have been keeping our skin glowy for years. One especially beloved product is the Glass Skin Refining Serum, which harnesses the power of peach extract, niacinamide, madecassoside, and hyaluronic acid to brighten, soothe, and nourish our skin.

Rhode

Hailey Bieber’s Rhode Beauty has taken the internet by storm, and its first viral product, the Peptide Lip Treatment, has certainly earned its laurels; the lip product hydrates chapped lips in a flash and leaves them looking glossy and oh-so-kissable. The line has expanded since to include a gently exfoliating cleanser and a silicone phone case that holds your Rhode lip treatment so you can keep one with you at all times, wherever you go.

Skincare Regenerating Cleanser

Ocean Eyes Age-Defying Eye Serum

Beet The Sun SPF 40 PA+++

Eden Rejuvenating Pro Serum

Black Girl Sunscreen Broad Spectrum SPF 30

Cream Barrier

Calming Hydration Booster Serum

Complexion Brightening Booster Serum

Milk Marvel Dark Spot Serum

Complexion Brightening Booster Serum

Milk Marvel Dark Spot Serum

Brightening Dark Spot Vitamin C Serum

The Daily Moisturizer

Brightening Dark Spot Vitamin C Serum

Glass Skin Refining Serum

The Daily Moisturizer

Peptide Lip Treatment

Glass Skin Refining Serum

Peptide Lip Treatment

Makeup

Charlotte Tilbury

This brand can't seem to make a product immune to going viral. Whether it's their new matte Blush Wands, an eternally sold-out glowing primer, or their lipsticks that are spotted on every celeb imaginable, at the helm of this growing brand is Charlotte herself.

Kosas

The "Clean Girl" beauty aesthetic is one Kosas founder Sheena Zadeh-Daly has been sporting for years. With skincare-loving ingredients and a focus on the planet, Kosas' iconic products will always have a spot in a beauty editor's makeup bag.

Ami Colé

Ami Colé founder Diarrha Ndiaye created this line of minimalistic yet effective makeup that has quickly become "must-have products," for beauty lovers. From their coveted lip oils to the brand's new Cream Multistick, every product is created to enhance the wearer's natural beauty–rather than cover it up.

Jones Road

A legend in the beauty industry, Jones Road is Bobbi Brown's new beauty brand. It's already making waves, whether by creating a digital firestorm over its complexion product, What The Foundation, or by simplifying the sometimes exhausting beauty ritual, Jones Road is an innovative brand with a beauty icon leading the way.

Glossier

Whether under the stewardship of founder Emily Weiss or their new CEO Kyle Leahy, there's no denying Glossier's impact on the beauty world. Their newest launches, a refillable deodorant and a brown mascara, brought the brand back to its roots: clean, easy, and barely there.

Uoma Beauty

My Nigerian sorority sister put me onto this super-inclusive brand; with foundation coming in, get this—51 shades. However, it’s their Trippin’ Smooth Powder that keeps me coming back for more. It creates a soft focus and minimizes my fine lines and pores. Paris filter who? And I stan a brand with an international flair: Uoma translates to “beautiful” in Igbo (one of the main languages spoken in southern Nigeria), reminding me of my (inner and outer) beauty with every application.

Thread

During the pandemic, Melissa Butler, founder of The Lip Bar, quietly launched another brand called thread. Melissa created thread with Gen-Z makeup-loving humans of color in mind as a way to affordably express themselves freely and unapologetically through beauty and their personal appearance. The 'face it' multi-use complexion sticks come in 26 shades, making them the most inclusive foundation sticks available in-store at Target.

Rare Beauty

Founded by singer and actress Selena Gomez, no other brand has transcended the celebrity-founded beauty company cliché like Rare. With their viral Soft Pinch Liquid blush and recently launched Positive Light Silky Touch Highlighter, Rare Beauty is a brand committed to producing effective makeup products that withstand the critics.

Matte Beauty Blush Wand

Glow I.V. Vitamin-Infused Skin Illuminating Enhancer

Desert Date Cream Blush & Lip Multistick

What The Foundation

Ultralip High Shine Lipstick

Trippin Smooth Powder

Face It Complexion Stick

Soft Pinch Liquid Blush

Haircare

Briogeo

Nancy Twine was always been entangled in the world of beauty. Before launching Briogeo in 2013, Twine spent her childhood concocting nourishing hair products alongside her grandmother. However, she was disappointed by the subpar formulas in beauty stores and opted to return to her roots. Using ingredients inspired by her grandmother’s beauty formulas, Brigeo was born with a focus on natural ingredients with professional results.

Sienna Naturals

Haircare shouldn’t be complicated, which is why Hannah Diop launched Sienna Naturals. Each product is formulated with the brand’s Rooted Technology to ensure your hair is clean and healthy from root to scalp. Issa Rae loved the products so much that she joined as co-founder.

Rizos Curls

Founder Julissa Prado created Rizos Curls to solve her own hair woes–and ended up creating a line that spoke to thousands of other curly-haired people. They marry quality ingredients with education, using their TikTok to help others find the proper technique–and the best products–to help them achieve their hair goals.

Salwa Petersen

In 2o2o, Salwa Petersen created her brand and founding product, Chébé Du Tchad Hair Cream. Helping strengthen and hydrate hair based on rituals in her native Chad, this product is designed to help hair grow long, by infusing strands with a blend of botanical ingredients.

Ceremonia

As the first Latinx-owned haircare line carried at Sephora, Ceremonia has a cult following amongst beauty insiders and clean beauty enthusiasts alike. Using botanical ingredients and stunning packaging, Ceremonia allows people to embrace their natural texture with a minimalist lens.

Kazmaleje

Latoya, LaTasha, and LaTrice Stirrup are giving wash day a makeover with tools that have demystified the detangling process. Founded in 2015, the three sisters created hair tools specifically for curly, coily, kinky hair. The Kurlsplus Paddle Comb glides through my hair and is so gentle on my tender scalp. It's a great product for friends who have kids. It’s made wash day fun again!

Bread Beauty Supply

Founder Maeva Heim founded Bread Beauty Supply with the goal of transforming wash day for curly and coily hair from a chore to something fun to look forward to. Inspired by memories of her mother’s African hair braiding salon, the first of its kind in Perth, Australia, she’s created a set of essentials (including a shine-giving hair oil) that are a pleasure to purchase over and over again—just like your favorite loaf of bread.

Destined for Density Peptide Hair Serum

Lock & Seal Anti-Breakage Serum

Light Hold Gel

Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair

Weightless Hydration Conditioner

KurlsPlus Comb

Hair Oil Everyday Gloss

Fragrance

Nest

NEST is one of the most iconic home fragrance brands on the market. Founded by Laura Slatkin, the brand has made a name for itself with luxurious candles, perfumes, diffusers, and body care.

Brown Girl Jane

In need of a mood lift? Each scent in Brown Girl Jane’s lineup takes you to a different place. While Brown Girl Jane appears as a fragrance brand, founders Malaika Jones, Tai Beauchamp, and Nia Jones are on a mission to keep wellness and self-care at the forefront of the beauty conversation among Black women.

Liis Fragrances

This has quickly become one of my favorite fragrance brands. Founded by Alissa Sullivan and Leslie Hendin, if I can call their brand anything, it’s intentional. They focus on creating clean formulas sans preservatives, dyes, and sulfates. In addition, they amplify other women by striving to use mainly women-owned businesses within their supply chain production. Their newest fragrance, Lucienne, is named after Alissa’s mother and Leslie’s son’s middle name—with notes of polemo, lemon zest, fresh magnolia, dragonfruit, and aquatic waterlily, it gives an uplifting and bright scent profile, which is understandable since Lucienne is derived from the Latin word for light.

Elorea

In Korean, the word for perfume and the word for nostalgia are one and the same: 향수 (hyang-soo). Haven’t we all caught the scent of something that reminded us of home or sweet, long-forgotten memories? Elorea draws from Korea’s centuries-long history of and relationship with fragrance to conceive bestsellers like Heaven (건) Eau De Parfum, a floral perfume that opens with fresh notes of Boseong green tea and bergamot and leaves you smelling musky and sweet.

Lime Zest & Matcha Votive Candle

Casablanca Eau de Parfum

Lucienne Eau de Parfum

Lucienne

HEAVEN (건) Eau De Parfum

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