The Best New Makeup of Winter 2024 (and the Best Makeup Remover to Take it All Off with)
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We scoured the red carpet and beyond to compile this list of fresh picks for your eyes, cheeks and lips
Being a beauty editor means getting hit with news of makeup launches all day long, and boxes of samples arriving at your desk daily. Not a bad gig, right? There's just one problem: You've piles of makeup and just one face to meticulously test it on.
That's why we not only trust our instincts, but those of the pros who are creating the most talked-about red carpet beauty looks. And the last few months have given us some major moments, from Kendall Jenner's timeless soft smoky eye effect created by Mary Phillips to Victoria Monét’s glossy nude lip perfected by pro Alexander Echeverri.
Scroll through for our favorite new products to put on, plus our new go-to ways to take it all off.
e.l.f. Cosmetics Camo Hydrating CC Cream
This brand has a list of viral products, and we predict its new color-correcting SPF 30 foundation, which contains hyaluronic acid, will be its next big hit.
Buy It! $15; elfcosmetics.com
Stila Cosmetics Blush & Bronze Hydro-Blur Cheek Duo
Not only does this blush and bronzer stick take the guesswork out of
shade pairing, but the creamy gel formula builds and blends like a
dream. Check out the Apricot & Golden combo (courtesy of makeup
artist Lisa Aharon) on Rachel Brosnahan at the Emmy Awards.
Buy It! $32; stilacosmetics.com
L’Oréal Paris Panorama Mascara
Frazer Harrison/Getty
Since its debut in December, this volumizing mascara has already been worn by a slew of stars, including L’Oréal Paris spokesperson Kendall Jenner (to the Academy Museum Gala in December) and Janelle Monáe (to the Grammy Awards in February). The clump-free formula gets a boost from the innovative brush, which has short bristles at the tip to coat every last lash and longer bristles at the base to fan out your fringe.
Buy It! $16; target.com
Anastasia Beverly Hills Brow Freeze Gel
Anastasia Soare—the pro behind Kim Kardashian’s, Jennifer Lopez’s and Oprah Winfrey’s brows—just launched a clear gel-wax that creates a laminated look (think lifted, feathered and full) by sculpting and setting arches.
Buy It! $26; anastasiabeverlyhills.com
MAC Cosmetics MACximal Silky Matte Lipstick
Kevin Mazur/Getty
The iconic matte lipstick just got an update in honor of the brand’s 40th birthday with a new collection that has nourishing coconut oil and cocoa and shea butters. Victoria Monét’s makeup artist Alexander Echeverri topped off the Grammy winner’s shade, Kinda Sexy, with a touch of Lipglass in Clear.
Buy It! $25; maccosmetics.com
Plus 3 Ways to Take It All Off!
Clinique 's glycerin-infused formula leaves skin smooth.
Buy It! Take the Day Off Facial Cleansing Mousse; $32; clinique.com
Bliss's washable discs swipe away even long-wear products.
Buy It! Makeup Melt Reusable Microfiber Face Pads; $12; blissworld.com
Goop Beauty's luxe whipped-butter texture makes makeup removal feel like less of a chore.
Buy It! Luminous Cleansing Balm; $68; goop.com
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