The Best New Beauty Launches of February 2023

The month of February came and went. Much happened these last 28 days, from Valentine's Day to Black History and fashion month. Skincare, makeup, haircare and body care brands were still able to fight through the commotion and bring new and exciting launches to excite their respective communities.

With the seasons beginning to change, many are investing in face masks or taking better care of their winter tresses as we prepare to head into spring. If that person is you, brands such as Dr. Dennis Gross and Tracee Ellis Ross' haircare line Pattern Beauty have you covered to the fullest extent. Suppose you need a concealer to help you combat those springy tired under-eyes as we lose that extra hour of sleep. In that case, Tom Ford Beauty's Traceless Soft Matte Concealer will be your saving grace.

This month was short but that doesn't mean your vanity needs to be even shorter. Treat yourself to the best of the best glam products in any capacity. To help you decide how to spend your coins, we've rounded up the best beauty launches of February that will most likely become your go-to staples. Keep reading on for more.

Cosmetics

Tom Ford Beauty Traceless Soft Matte Concealer

Price: $60 USD

What it does: This skincare infused stick formula is designed to hydrate and provide coverage that is buildable for a seamless, soff-matte finish.

Skincare

Glow Recipe Strawberry BHA Pore-Smooth Blur Drops

Price: $32 USD

What it does: The makeup-skincare hybrid from Glow Recipe is a silicone-free primer that works to reduce pores and make for a smooth makeup application — while balancing natural oils for satin (filterless) skin.

DamDam Snow Mushroom Salt Cleanser

Price: $47 USD

What it does: Luxury at its peak, this bar-form cleanser utilizes snow mushrooms, a staple in Asian medicine. The hyaluronic acid-like properties deeply penetrate the skin and act as a soother to inflamed conditions. It acts as one of the most nurturing wash experiences one can receive.

Dr. Dennis Gross Vitamin C Lactic Biocellulose Brightening Treatment Mask

Price: $46 USD

What it does: Designed to be a rejuvenating face mask, this drop from Dr. Dennis Gross features biodegradable, gel-like coconut fibers that deliver a hefty dose of L-ascorbic and lactic acids and niacinamide that will instantly brighten, calm redness and seal in hydration in just 15 minutes.

Body Care

Saltair Nourishing Body Oil in "Santal Bloom"

Price: $20 USD

What it does: Saltair's "Santal Bloom" initially launched as a body wash and later developed deeper into the body care categories, including deodorant. Dubbed one of the brand's best-selling fragrances, it was only a logical choice to transform the scent into a body oil.

Haircare

Pattern Beauty Double Sided Bristle Brush

Price: $20 USD

What it does: Pattern Beauty dropped a nifty 2-in-1 tool that features a side of soft nylon bristles to finesse flyaways and stiff boar bristles to slick tighter styles.