Best and Worst: Brands Cashing in for 'Back to the Future' Day
It’s Back to the Future Day, and it seems every major brand is flat-out taking advantage of the fact, whether they’re related to the film franchise or not.
Toyota is really driving the pack. They released what’s one of the best bits today, bringing Doc and Marty together to talk about 2015, and what predictions from the film came true, in a truly adorable scene. Of course, it turns into a car commercial. It’s not important which car, because it doesn’t time travel. They also released a spot for the fictional Toyota dealership Statler Toyota, which is referenced in all three movies, and for good measure put Marty’s Toyota at the Chinese Theater in Hollywood.
Pepsi has created Pepsi Perfect, available for purchase right now! Only one problem: you’re already too late. The cool-looking $20 bottles, limited to 6,500 units, sold out in minutes, and are now available on eBay for the low, low price of $500.
Remember when Marty looked at USA Today today to see how his son was arrested? Well, tomorrow’s issue of the paper will indeed have that iconic front page. This one is actually really cool, so go pick up a copy of USA Today, tomorrow, if you can find any place that still sells USA Today in paper form.
The video game Rocket League has added the Back to the Future DeLorean to the game as a skin for your in-game ride. Not really a joke there—it’s just rad.
At long last, you will be able to own auto-lacing Air Mag sneakers from Nike. This was revealed via a tweet from Michael J. Fox, who gets dibs on the first pair, with more set to be released in 2016. That’s not 2015 at all. (Like the 2011 manual-lacing version, these kicks will be a limited run at auction with proceeds supporting Michael J. Fox’s Parkinson’s research charity).
Ridesharing service Lyft has added a “McFly Mode” that allows you to request a Lyft ride in a DeLorean. It’s available today only, and only in New York city, where you can’t drive 88 miles per hour. Sorry, buttheads.
Ford Motor Co., which never had official product placement in the 1989 film, has nevertheless added a feature on their site to allow you to buy your car with a flux capacitor instead of a navigation device. This substitution is quoted at 1.21 million dollars, which is pretty expensive for an unfunny joke.
So there’s your roundup of the good and the bad of companies getting involved in Back to the Future Day, a fun time where us grown adults wear rainbow hats and imagine playing around on pink hoverboards. Let us know in the comments if we missed any!
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