Ben Affleck Is Back at Dunkin’ — with Ice Spice! — to Announce New Frozen Pumpkin Drink (Exclusive)

The Ice Spice Munchkins drink drops on Wednesday, Sept. 13

Ben Affleck is once again showing his love for Dunkin’.

In a new commercial, airing during the MTV Video Music Awards, Affleck reunites with the donut chain in a starring role, PEOPLE can exclusively reveal. Ice Spice makes a special appearance in the spot, which Affleck directed and produced with Artists Equity, to announce her collaboration with Dunkin’, unveiling a new take on a pumpkin drink.

“Things with Dunkin’ are going well. Big promotion!” Affleck says in the opening of the commercial above. “They made me brand ambassador.”

The ad then cuts to Affleck and Ice Spice sitting across from one another in an office, discussing the Bronx-native’s collaboration with the Massachusetts-based brand.

“We’ve got to come up with a drink name, but it’s not easy, right?” Affleck says to the musician before asking, “How are people going to connect you with Dunkin’?”

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“I’m a Dunkin’ girl,” Ice Spice responds. “Ice Spice? My fans are the ‘Munchkins,’” she continues, trying to thread the needle for Affleck.

“Where are you going with this,” a confused Affleck asks before the rapper simply replies, “Ice Spice Munchkins drink.”

The silly commercial concludes with Affleck interrupting the "In Ha Mood" rapper saying, “I’ve got an idea. Collabs like they do, right?” referring to other musicians, before the actor tries freestyling a few bars himself.

Affleck signals to Ice Spice to jump in as the camera cuts to the singer with a joking look of shock and embarrassment on her face.

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The clip ends by revealing that the Ice Spice Munchkins drink will drop on Wednesday, Sept. 13. The collaboration between the donut shop and the singer is a new take on the beloved fall flavor, pumpkin spice.

The frozen creation takes inspiration from the rapper and her fans by blending a pumpkin Munchkin into a frozen coffee, for a drink that’s iced and spiced, and teeming with fall flavor. Since it's mixed with actual pumpkin cake Munchkins, the beverage has a similar texture to a cookies and cream shake, per a release.

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Affleck made an appearance working a Dunkin’ drive through in an ad for the Super Bowl with his wife, Jennifer Lopez, earlier this year.

In the ad, Affleck played a Dunkin' employee serving unsuspecting attendees their beverages and treats in a hidden camera-like spot.

Affleck spoke exclusively with PEOPLE in January on the Massachusetts set of the project. "I think people already sort of think that I work for Dunkin'," he said with a laugh.

"In Boston, it was such a big deal," he explained. "I think I became kind of associated with it, and this sounded like a fun opportunity to kind of play with that association, and a chance to come back here to shoot it at home in Boston."

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