Bella Hadid has sparked outrage. The supermodel didn't appear on her own Instagram account today – rather, the 23-year-old featured on the account run by Kourtney Kardashian's Poosh lifestyle brand.
Poosh posted a snap of Bella that was likely intended to speak to women around the world. It showed Bella glamorously dressed in a sparkly black jacket worn open to reveal jewel-encrusted lingerie. Black pants matching the whole outfit had been pulled down slightly as Bella struck a pose. Her slim torso was on show, with hints of her ribcage visible.
The Caption Talks 'Uncomfortable' Bras
A caption from Poosh spoke to women about the discomforts of bras.
"If you're currently uncomfortable in the bra you're wearing, keep reading. Link in Bio to figure out your correct bra size," the caption read before thanking the photographer responsible for the shot.
The bio offered a link to Poosh's blog post on finding a correct bra size.
Kourtney's 2019-founded brand is known for its blog posts, although they've been slammed in the past – pricey vaginal washes didn't go down too well with readers.
Instagram Is Uncomfortable With The Picture
Fans have been responding to the post. While some sent out love for 40-year-old Kourtney's brand and Bella's photo, a marked number of users appeared outraged that the image was promoting thinness.
"Really, please start to portray an array of "sizes" come on 2020!" one fan wrote.
"Wtf she's dying," another said.
"She needs a burger or a big plate or 2 of pasta. So unhealthy looking" was another comment.
"@poosh shame on your limitations," one user wrote.
Other comments mentioned Bella's beauty, but the model's willowy frame was the prominent theme amid the responses.
Her 'Go-To' Is An Egg Sandwich On A Plain Bagel
There's fascination with what Bella eats. While the model is lithe, she does come with curves, plus an impressive amount of muscle. Speaking to Harper's Bazaar, Bella dished on her eats.
"If I have the morning off, I’ll either make eggs and sausage, and eat breakfast at home, or go to the bagel store below my apartment. It’s so good, and they have so many different kinds of bagels. My go-to is an egg sandwich on a plain bagel," she said.
Three Espressos Before Noon: Models Run On Caffeine?
Models do come with that heroin chic reputation. That said, the '90s stereotype has faded and been replaced as the likes of Kendall Jenner reveal their giant appetites.
"I have really low blood sugar, so I have to eat all the time," Bella added.
" We break for lunch around 1 p.m. I’ll usually have salmon or chicken and veggies. If not, then pasta," Bella said before revealing: "I’m also a big coffee drinker. I’ll have three espressos before noon."
Poosh does not appear to have responded to the negative remarks.