Beastie Boys Square Unveiling Set for Saturday with Surviving Members in Attendance
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The post Beastie Boys Square Unveiling Set for Saturday with Surviving Members in Attendance appeared first on Consequence.
On September 9th, New York City will formally rename the intersection of Ludlow and Rivington as “Beastie Boys Square” in honor of the seminal hip-hop group.
Surviving members Mike Diamond (Mike D) and Adam Horovitz (Ad-Rock) will attend the dedication ceremony, which will take place beginning at 12:00 p.m. ET. Festivities include a special guest DJ set by Jon Bless HiFi System, pop-up activations, and more.
Additionally, Spike Jonze’s film Beastie Boys Story will screen at the IFC Center in Greenwich Village throughout the weekend, and SiriusXM is launching an exclusive Beastie Boys station beginning September 7th.
The intersection of Ludlow and Rivington is famously depicted on the cover of Beastie Boys’ 1989 album, Paul’s Boutique. Following Adam “MCA” Yauch’s passing in 2012, fans launched a campaign to rename the intersection in honor of the group. Last July, the initiative finally received approval from the New York City Council.
Beastie Boys’ Paul’s Boutique Album Cover
Beastie Boys Square Unveiling Set for Saturday with Surviving Members in Attendance
Scoop Harrison
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