The BBC, ITV, Channel 4, Channel 5 and Scotland’s STV are joining forces to broadcast a short film that attempts to burnish the credentials of British free-to-air television at a time when U.S. media giants such as Netflix and Apple are becoming increasingly influential.
The five broadcasters are clearing their schedules at 8.58 PM Wednesday to show the two-minute film Our Stories, which was created by Uncommon Creative Studio and directed by Sam Walker through Pulse Films. It is the first time they have collaborated on such an endeavor.
More from Deadline
- Damian Lewis & Dominic West Poised To Star In Cold War Limited Series 'A Spy Among Friends' For Spectrum Originals & BritBox From Sony TV & ITV Studios
- BBC Follows Fox In Adapting Korean Singing Game Show 'I Can See Your Voice'
- 'Vienna Blood' Renewed For Second Season, With PBS & BBC Two Back On Board
Emboldened by the role they have played during the coronavirus pandemic and increasingly keen to underline their value when viewers are turning to streamers, the broadcasters hope that the campaign demonstrates the power of TV and its ability to bring people together. They said it also represents a statement on their contribution to the UK creative economy.
Our Stories takes viewers on a journey from the Cornish coast to the Angel of the North, showcasing TV programs including Blue Planet II, Normal People, Britain’s Got Talent, The Great British Bake Off and Cruising with Jane McDonald. “This is the story of everything we’ve done. And everything we could be,” the narrator says. “This is us. This is who we are. Our stories are your stories.”
Commenting on the campaign, BBC director general Tony Hall said: “We do something special for the UK and provide authentic British programmes that our rivals simply don’t offer.” ITV CEO Carolyn McCall added: “Our mission is to tell stories that reflect the diversity of life today in our nations and regions.”
Channel 4 CEO Alex Mahon said Our Stories is a celebration of “British storytelling,” while Ben Frow, the director of programs at ViacomCBS-owned Channel 5, added: “The importance of PSBs is clear to see in this turbulent world. We inform and we entertain, with powerful content for everyone in Britain.”
Best of Deadline
- U.S. Coronavirus Update: New Cases Pass 50,000 For First Time As Donald Trump Says, "It's Working Out Very Well"- Update
- Coronavirus: Movies That Have Halted Or Delayed Production Amid Outbreak
- Hong Kong Filmart Postponed Due To Coronavirus Fears; Event Moves Two Weeks Before Toronto