Asake’s New Song ‘2:30’ Is Right on Time

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The 15th Annual Headies Awards - Credit: Paras Griffin/Getty Images
The 15th Annual Headies Awards - Credit: Paras Griffin/Getty Images

Nigerian street-pop star Asake is back with a new song, “2:30,” which is set to appear on a full-length project expected to arrive later this year.

The new tune finds Asake tapping into his roots to celebrate his authenticity and individuality over a beat (produced by Magicsticks and BlaiseBeatz) that pairs simmering percussion with some synths that sound straight out of a dingy basement. The single “2:30” also arrives with a lavish music video, which was directed by Edgar Esteves and shot in Los Angeles.

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The song marks Asake’s second solo offering of 2023, following “Yoga,” which arrived back in January. The musician also recently linked up with Davido for a new song, “No Competition,” and made his late-night TV debut with a performance of “Yoga/Organise” on The Tonight Show.

2022 was a breakthrough year for Asake, who released his debut album, Mr. Money With the Vibe, in September. Speaking of his music in an interview with Rolling Stone, Asake said: “My music talks about life in general. I grew up in a neighborhood that is considered dangerous, a neighborhood where everyone wakes up to hustle for their daily meals. It taught me how to survive in good times and bad times. So I draw inspiration from my real life experiences to encourage everyone who thinks their present reality is constant; I want them to always remember that there is light at the end of the tunnel.”

Asake’s big year ended on a tragic note: when a crowd crush at a London concert left two people dead. The venue, the O2 Academy Brixton, ultimately had its license suspended for several months amid claims that security let extra people enter without tickets.

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