Arthur Ashe Brand Launches Collection In Honor Of Tennis Legend
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Rowing Blazers Co-Founder Jack Carlson and Kith Alum Karl-Raphael Blanchard have partnered with Jeanne Moutoussamy-Ashe and the Arthur Ashe estate to launch a brand in the late tennis legend’s honor. The Arthur Ashe brand was created by the aforementioned talents to further the legacy sustained by Ashe both on and off the court.
Included in the initial launch are a mix of athletic apparel and leisurewear for men and women, including tennis polos, shorts, skirts, sweats, tees, knitwear, and accessories. The merchandise is described in a press release provided to VIBE as inspired by Ashe’s life and career, including a reproduction of the iconic U.S. Davis Cup team warm-up suit he famously wore during the 1975 Wimbledon prize-giving.
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“You have Fred Perry, a British tennis lifestyle brand named after Fred Perry. And Lacoste, a French brand dedicated to the legacy of René Lacoste. But there hasn’t been an American equivalent. Who better to represent the United States than Arthur Ashe?” explained Carlson. “Arthur Ashe has been a hero of mine for a long time. His icy cool demeanor, effortless style, scholarly approach to sport, his will to win and determination to stand up for social justice all resonate with me deeply. The opportunity to work to create this brand has been a dream come true.”
“I’m so grateful to Jeanne for trusting in us, and to all the organizations involved,” added Blanchard. “This brand is here to commemorate one of our Black heroes who encapsulated style and grace on and off the court. This is the beginning of something very special.”
The Arthur Ashe collection is available online at arthurashe.com, rowingblazers.com, and with two pop-up shops: one at 2 Rivington Street in New York City, and the other on the grounds of the U.S. Open in the shadow of the stadium that bears Ashe’s name.
A portion of the proceeds from the brand are set to benefit the Arthur Ashe Legacy Fund at UCLA, as well as the Social Change Fund United, which was created by Carmelo Anthony, Chris Paul, and Dwyane Wade to support critical and timely issues impacting the Black community
Prices in the debut collection range from $25-$265. View images of the Arthur Ashe brand below.