Ariana Grande r.e.m. beauty is big on TikTok, Instagram. How it ranks against Kylie, Selena
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Over the last few years, it feels like every celebrity has stepped into the ring to unveil their own cosmetics line. From achieving Rihanna's glow to securing Kylie's signature pout, it's never been easier to recreate your favorite red carpet looks with the exact same products.
When it comes to popstar Ariana Grande, the Boca Raton native has made waves with her brand "r.e.m. beauty." Yet, how does it compare to the other celebrity brands dominating the makeup market?
The beauty and wellness marketplace website Fresha looked at the average monthly search volume for each beauty brand, the Instagram following of each official account, TikTok posts, and the number of views on each TikTok hashtag. They then found an overall beauty index score that was then calculated from each variable to find the most popular celebrity beauty brand.
“Celebrity-owned beauty brands allow fans the opportunity to use products designed by people they admire and support. Knowing which brands to invest in can be difficult when so many are currently out there," founder and CEO of Fresha William Zeqiri said in a news release. "However, this list can give beauty fans an idea of what everyone is searching for and can offer an insight into what is being endorsed and enjoyed the most on social media.”
See how Grande's makeup stacks against other celebrities.
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What is r.e.m. beauty?
r.e.m. beauty is a line of retro-inspired eye, face, and lip makeup products founded by Grande is 2021. With products that are vegan-friendly and packaged in recyclable materials, Grande’s vision was to create a brand that encouraged creativity and self-expression.
Earlier this year, Grande purchased r.e.m. beauty's assets from Forma for an estimated $15 million, hiring Murad and Smashbox veteran Michelle Shigemasa as their new CEO.
Why is it called r.e.m. beauty?
The name comes from Grande's song of her 2018 "Sweetner" album, serving as the inspiration for the brand's name. Brand officials also claim the name is an apparent reference to Rapid Eye Movement sleep, a period of rest when vivid dreams happen.
“'R.E.M.' encompasses a lot of my favorite parts of my sound. But also eyes and dreams and our most effective communicators," Ariana told Teen Vogue when the brand launched in 2021. “You can say more with the way you look at someone than you can articulate with words sometimes. They’re what we use to dream, rest... and so much beauty happens there.”
How popular is r.e.m. beauty?
Ariana Grande's r.e.m beauty landed fifth on Fresha's study with a beauty score of 75.62 out of 100.
The Florida-born singer has more than 1 billion views on posts using the hashtag #rembeauty on TikTok. A total of 37,854 TikToks have been posted in the past year using the same hashtag.
On Instagram, r.e.m beauty has 1.8 million followers, making it the eighth highest. r.e.m beauty is the sixth most searched-for celebrity beauty brand, with an average of 184,000 monthly global searches.
What is the most popular celebrity makeup brand?
Who dominates the space for celebrity makeup brands? Let's just say everyone is keeping "an eye out for Selener."
Selena Gomez's Rare Beauty secured the top spot for most popular celebrity brand, with an overall beauty score of 94.58 out of 100. Launched in September 2020, Fresha shared that the brand set out to break down unrealistic beauty standards, which made it a fan favorite on social media.
Rare Beauty has 6.1 million followers on Instagram, the fourth highest on the list. On TikTok, the brand has an average of 6 billion views annually with the hashtag #rarebeauty, the most out of any other brand. TikToks posted under the #rarebeauty hashtag total 227,544, the highest number out of any other celebrity-owned beauty brand.
Rare also has the second-highest monthly search volume, with an average of 621,500 monthly searches globally according to Fresha.
What are the Top 10 most popular celebrity-owned makeup and skincare brands?
Here's a list of which celebrities stocks the shelves at your favorite makeup or beauty stores:
Rare Beauty - Selena Gomez
Kylie Cosmetics - Kylie Jenner
Fenty Beauty - Rihanna
Florence by Mills - Millie Bobby Brown
REM Beauty - Ariana Grande
Jeffree Cosmetics - Jeffree Star
Supergoop - Maria Sharapova
Haus Labs - Lady Gaga
Rhode - Hailey Bieber
Goop - Gwyneth Paltrow
Where is r.e.m. beauty sold?
Ariana Grande's R.E.M. Beauty is sold in stores at Ulta and Sephora or online at rembeauty.
Where in Florida is Ariana Grande from?
When she's not selling her makeup, performing to thousands or preparing for her role as Glenda in Wicked, where does Grande go for her time off?
While the "Positions" popstar has houses on the West Coast of the country, Grande was born and grew up in Boca Raton down in South Florida. She graduated from the international North Broward Preparatory School in 2012.
This article originally appeared on Fort Myers News-Press: Ariana Grande, celebrity makeup lines: Where does r.e.m. beauty rank?
