Arby’s latest sauce was inspired by Beyonce’s ‘Cowboy Carter’ album
Beyoncé fans will be “Crazy in Love” with Arby’s latest sauce.
The sandwich chain recently announced the debut of an upscale version of its Horsey Sauce. The latest drop will commemorate the upcoming Kentucky Derby, taking place on May 4.
“Chardonneigh’s Horsey Sauce” is described as a “crisp, tantalizing twist on Arby’s classic Horsey Sauce, subtly infused with Chardonnay flavoring for cowboys and city girls alike,” a news release said.
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As a major nod to Beyoncé and her latest album, “Cowboy Carter,” the sauce is named after the horse featured on the album cover.
Justina Omokhua, senior vice president at Parkwood Entertainment, shared the horse’s name on her Instagram Story last month.
As for the sauce, Arby’s says it’s “a sophisticated take on the creamy, flavorful essence of Arby’s iconic Horsey Sauce, crafted to complement various dishes.”
“Arby’s Horsey Sauce has always been a guest favorite. And we know the old adage of not messing with perfection, but in this case, we couldn’t help ourselves. We have been inspired by the recent rise in chic cowboy culture and wanted to launch something that embodies it,” Ellen Rose, Arby’s chief marketing officer, said in a statement.
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The sauce retails for $16 and will only be available online for a limited time.
Consumers can join Arby’s Rewards to be the first to learn additional details, including on-sale dates, shipping dates and exclusive access to purchase.
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