Apple revealed big iPhone news during the company’s September media event on Tuesday, announcing that three new phones are heading to the market.
CEO Tim Cook, along with other Apple engineers, took the stage at the Steve Jobs Theater at the company’s headquarters in Cupertino, California, to share what’s to come with iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.
The next line in the smartphone series, iPhone 11, will sell for $699 (whereas the iPhone X initially started at $1,000).
Cook said Apple designed the iPhone 11 with “customer in mind,” including what he says is the toughest glass available on the front and back of a smartphone; it will also come in six new colors: purple, white, yellow, green, (PRODUCT) RED and black.
The updated camera appears to be the feature most are excited about. The phone will include a dual cameras, a wide 12 megapixel as well as a new ultra wide 12 megapixel camera (with a 120 degree field of view), plus the ability to use 2x optical zoom out which will fit more of your surroundings into the screen.
The front camera will include the ability to automatically zoom out to fit more in, as well as a new slow motion feature, which Apple says can be used for “slofies” or slow motion selfies.
Video has been updated as well: iPhone 11 introduces “Quicktake,” meaning instead of switching frames from photo to video, a user simply holds down the shutter button and it will turn to video automatically. Apple says iPhone 11’s video will be the highest video quality ever in a smart phone.
Night mode is also one of iPhone 11’s major new features. Apple has updated its HDR to better highlight images, and make darker photos that you may have been unable to capture easily shootable.
All of iPhone’s newest features come with the help of a new A13 Bionic processor, which is a next generation industry leading chip, Apple said. Even more, Apple says, iPhone 11 has an hour more of battery life than its former iPhone XR, faster face ID, is water- and dust-resistant and has the fastest CPU and GPU ever in a smartphone, according to the company.
Along with the iPhone 11 line comes Apple’s first “Pro” phone, the iPhone 11 Pro and iPhone 11 Pro Max.
The iPhone 11 Pro is the most advanced and detailed iPhone yet and comes in either the 5.8-inch or 6.1-inch as the Pro Max. These phones are pricing in at $999 and $1,099, respectively.
The main difference in the Pro line is the cameras, which feature three instead of two. These new cameras are designed to take professional quality photos, hence the “pro” title, with a telephoto camera, ultra wide camera and a wide camera, all 12 megapixels.
The three cameras combined provide a 4x optical zoom, allow you to take three shots from only one vantage point, and includes a whole new kind of imaging processing system called deep fusion.
These phones, like the iPhone 11, include night mode and an even longer battery life — four hours longer than the iPhone Xs. The Pros additionally come with a new fast charger adapter, Wi-Fi 6, quicker face ID and better cellular.
This line of iPhone 11 is available for pre-order beginning at 5 a.m. on Friday and will begin to ship Sept. 20.
With these new phones comes a drop in prices of the earlier iPhones. Now, the iPhone 8 will sell for $449 and the Xr at $599.
Apple also announced upgrades for is Apple Watch, revealing new features for the Series 5, retailing at $399 (or $499 with cellular), which will lower the Series 3 watch price to only $199.
The company revealed two new subscription products, Apple TV+ and Apple Arcade, both costing $4.99 a month, with Apple TV+ giving a free first year with any purchase of a new device.
More information on Apple’s updated and new products can be found on the their website.