A$AP Rocky Announces ‘Guess Club,’ His Second Guess Capsule Collection & Homage to Childhood

A$AP Rocky’s new Guess capsule collection, titled “Guess Club,” is nostalgic. Unlike his first Guess collection, which was based on the brand’s ’80’s archival pieces, its colorful and carefree designs are an homage to childhood.

A$AP Rocky said in a WWD exclusive interview that the “Guess Club” collection is about imagination, fun and the simplicity of being a kid. “It’s all tracking back to my childhood: Saturday morning and early afternoons with cereal and cartoons, toys, records and eight-tracks, Toys ‘R’ Us,” Rocky told WWD. “I want to be a kid forever.”

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This dreamy youth was captured by photographer Hanna Sider in L.A. and features Rocky and a model crew lounging around in basements, tagging walls on bikes and running in the streets like stylish rascals.

The collection ranges from $49 to $198 and includes pastel color-blocked denim, classic Guess logo T-shirts, oversize jackets and a mix of high- and low-rise bell-bottom jeans for both men and women. There’s also a unisex Guess Club hat in yellow or white for $39.  

“Guess Club” will be in stores like Black Market and Opening Ceremony on March 10.

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