This Japanese 'Ant-Man' Trailer Is Jam-Packed With Story

·Writer

Pro tip: If you don’t like spoilers, avoid living in Japan. Or at least, avoid watching the movie marketing that gets served to Japanese audiences, including the special Ant-Man trailer above.

It’s a tricky business, the selling of a motion picture, and different regions call for different approaches. Though fans often grasp for every detail possible about a movie while it’s in production, American audiences are loathe to have to have too much spoiled in their trailers. That’s not the case in Japan, where movie marketing often offers up a thorough synopsis of the film in question (see this Avengers: Age of Ultron trailer for further proof).

This is apparent in the Ant-Man trailer, which follows Scott Lang (Paul Rudd) from his release from prison, to his troubles keeping a job (new footage reveals that he worked at the ice creamery Baskin Robbins!), to his return to a life of crime as a master thief — and then all through his various adventures in the Ant-Man costume designed by Hank Pym (Michael Douglas).

There’s a whole lot of innovative action in this film — read all about the revolutionary technology used to make it happen in our set visit story. And in the trailer, we get a few glimpses of previously unseen footage, including an Ant-Man vs. Yellow Jacket (Corey Stoll) micro-battle atop an iPhone. The trailer also expands on several sequences American audiences have already seen — but again, perhaps the most notable part is just how sequential the clip is.

Ant-Man hits theaters on July 17.