Amy Schumer Celebrates Launch of Frida Mom's New Postpartum Care for Women — See the Products
Amy Schumer has a message for new moms wading through the post-childbirth phase: We’re all in this together.
The actress and comedian — who welcomed her first child, son Gene Attell, on May 5 — has been extremely candid about the difficulties of the postpartum period, which is often referred to as the “fourth trimester” of pregnancy.
And now, Schumer, 38, is helping celebrate the new Frida collection of products aimed at new mothers post-delivery. Called Frida Mom, the line includes soothing items like instant ice maxi pads, healing foam (as opposed to spray), witch hazel cooling pad liners, mesh underwear for vaginal and cesarean section deliveries and more.
The Trainwreck star spoke exclusively to PEOPLE about Frida Mom at a dinner launch event in New York City on Tuesday night, alongside stars like Ashley Graham, Arianna Huffington and Daphne Oz, plus Frida founder and CEO Chelsea Hirschhorn.
“Nothing can prepare you for childbirth and what comes after,” she said. “I’m grateful for women like Chelsea Hirschhorn, the Founder and CEO of Fridababy and Frida Mom, who is creating affordable tools to help postpartum women feel like humans while trying to raise humans.”
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In addition to providing new moms with items targeted to their physical recovery after childbirth, the company is donating Frida Mom and Fridababy products to Jessica Seinfeld‘s nonprofit the GOOD+Foundation, which “works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers and caregivers, creating an upward trajectory for the whole family,” according to its website.
Frida Mom‘s various products are available individually or in a convenient Postpartum Recovery Essentials Kit. The kit includes 11 pieces (10 products, plus a toilet-top caddy) and retails for $50 on amazon.com and target.com, as well as in select Target stores. You can also snag the brand’s Hospital Packing Kit for $100 on amazon.com.
