AMPTP Grabs New Crisis PR Firm for Strike Damage Control
During the months-long Hollywood strikes, both the WGA and SAG-AFTRA have managed to win the court of public opinion fairly easily. Studio heads like David Zaslav and Bob Iger made headlines for sticking their feet in their mouths pretty early on, and studios at large have made moves that don’t paint them in the best of lights.
Another party that’s been struggling to control the narrative? The Alliance of Motion Picture and Television Producers (AMPTP), which has been villainized for months for its moves against the two worker-led unions and failing to secure a deal with the WGA in particular. Per the Hollywood Reporter, the AMPTP is now looking to change that by hiring PR firm The Levinson Group. The Washington, DC-based company helped the US Women’s National Soccer Team receiving pay parity, and founder Molly Levinson has previously worked at CBS and is said to be known for helping clients with “reputational and risk concerns.”
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