American Music Awards Sink to Record-Low Ratings
The 2020 American Music Awards (AMAs), hosted by Taraji P. Henson, were the latest victims of the coronavirus pandemic — and of TV ratings trends in general. Sunday’s AMAs on ABC sunk to record-low ratings and nearly halved last year’s overall television audience. The annual awards show’s previous low in the key demo came last year. In terms of total viewers, the prior AMAs low was 2018. NBC topped Sunday primetime with an excellent “Sunday Night Football” game, as the Kansas City Chiefs scored a late victory over the Las Vegas Raiders. Fox finished in second place thanks to its-late-afternoon overtime NFL game leading into postgame show “The OT.” Due to the nature of live sports, consider the below Nielsen numbers for NBC and Fox subject to significant adjustment. Also Read: Will Crowd-Free Macy's Thanksgiving Day Parade Still Gobble (Gobble) Up TV Viewers? NBC was first in ratings with a 3.5 rating/19 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 13 million, according to preliminary numbers. Those initial Nielsen numbers are the average of pregame show “Football Night in America” and Chiefs vs. Raiders. Fox was second in ratings with a 2.0/10 and in...
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