Taylor Swift is the musical representation of our corporate overlords. She's an unstoppable pop leviathan that does everything in her power to appear regular, the Top 40 equivalent of the smile on an Amazon box. So, it's fitting that Swift is in so close with Jeff Bezos' all-consuming online marketplace. Shortly after she performed at a concert supporting the company's annual mega-sale, Amazon is returning the favor by slapping promo for her upcoming album Lover, due out Aug. 23, on random deliveries.
Swift's questionable Amazon amicability has been on display in recent weeks. She encouraged her fans to buy exclusive bundles through the retailer in the midst of a company-wide strike and sympathetic boycott.
Two NEW Lover album bundles are available on @amazon for #PrimeDay ❤️ Available until July 16 at 11:59pm PDT! @amazonmusic— Taylor Nation (@taylornation13) July 15, 2019
Shop here 👇
Bundle A: https://t.co/CXPQWF4uGU
Bundle B: https://t.co/Qt20dhXbzC pic.twitter.com/BpxcbDu2B9
Amazon confirmed that the boxes are real after a Swift fan asked after it on Twitter.
The boxes featuring Taylor Swift are limited and distributed at random, so there is no guarantee you will receive a box with your purchase. Thank you for being a loyal customer. ^VS— Amazon Help (@AmazonHelp) August 1, 2019
The admittedly ~aesthetic~ boxes are shipping out on random, surprising U.S. Amazon customers with a reminder that Swift's new album is coming. The Swiftie Boat Veterans for Truth are all over it, ready to order away in the hopes of landing a promo box.
While Reddit is touting the boxes as a first in the history of Amazon, the retailer actually sent out Minions boxes in their immediately recognizable shade of yellow ahead of their stand-alone spin-off movie.