Prime Day 2023: Everything You Need to Know
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Ready your credit card and shopping list, because one of the biggest deals event of the year is here.
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This year’s Prime Day will run from July 11 at 12 a.m PT through July 12. The 48-hour event will cut a swath through every category on the behemoth retailer, with mega deals on popular brands like Sony, Lancome, Kerastase, Peloton and Victoria’s Secret, in addition to Amazon-exclusive deals on D’Amelo Footwear, IPI and Alo Yoga.
This year marks the first time that Amazon offers an Invite-only deals program to Prime members, who can access exclusive Prime Day deals that are expected to sell out. This means they’ll have first access to coveted beauty items like Laniege’s Lip Sleeping Mask and NuFace Toning Device, in addition to best-selling tech products like the Apple Watch and Apple Airpods — all top sellers from 2022 Prime Day.
According to Amazon, deals that are expected to sell out this year include this 43-inch Amazon Fire TV (60% off), these JBL Live noise-cancelling headphones (50% off) and the Foreo Luna 3 Facial Cleansing Brush (50% off). Members who are selected from the invite program will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.
In order to access the Invite-only program, you’ll have to make sure you’re a Prime member. You can sign up for a 30-day free trial here.
Prime
Check out Variety’s lists of all the best Prime Day deals below, which will be continuously updated throughout the week:
Best Overall 2023 Prime Day Deals
Dyson Deals
Best of Variety
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