AFM According to Janina Vilsmaier, Head of Sales, Protagonist Pictures
What has been the main impact of the Hollywood strikes on your business?
The uncertainty … it is difficult to approach the market without being able to get certainty and clarity on projects and build a consistent strategy.
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What will you most miss about the Loews Hotel?
The ocean view! I live far from the sea, and that view on the Pacific every day really brought me joy!
What will you miss least?
The elevator. It was a bit of a challenge to get a spot in that crowded elevator. But running up the stairs when there wasn’t room was actually a great workout!
Best place to grab a drink after midnight in Santa Monica?
The Bungalow. Such a great place! But not at the weekends.
Your hidden-gem restaurant or bar in West Los Angeles?
I’ll never tell … I want it to remain hidden!
Best place to take a break from the market?
A stroll on the beach or a wander around the pier — anything where I can take a break from discussing the market!
At AFM, you should always …
Remember to bring a jacket. The bright, sunny mornings can
make you forget that it gets really chilly at night.
At AFM, you should never …
Miss out on a lobster roll — it should be your priority.
What’s the best “worst” project you’ve seen on offer at AFM?
All projects have their space and audience! I truly don’t think that there is such a thing as a “best/ worst” project. Even if I’m not the target audience, someone is!
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