5 Daily Tech Stories That Filmmakers (and Film Fans) Must Read: The Future of 3D, New ARRI Amira and More

Paula Bernstein
·2 min read
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1. ARRI Amira: ARRI has set pricing for its new documentary-style camera, AMIRA, and orders are now being taken, the company announced today. Prices for the
camera with viewfinder start at $39,999.00. The Amira is intended to be a smaller and more affordable alternative to the popular ARRI Alexa.

2. Dolby Atmos: If you’re old enough to remember MTV’s “I Want My TV” campaign where they asked fans to urge cable operators to carry the new music channel, you’ll recognize the strategy that Dolby has adopted for its grassroots campaign to get fans to say “I Want Dolby Atmos.” The idea is to help fans locate the theater nearest them that features the sound system and/or to petition to their local theater to install Dolby atmos. Check out the IWantDolbyAtmos website (or use #IWantDolbyAtmos hashtag onTwitter).

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3. Jeffrey Katzenberg: When accepting the International 3D and Advanced Imaging Society’s Harold Lloyd Award, DreamWorks Animation CEO Jeffrey Katzenberg urged the industry to embrace 3D at its highest levels. “As we saw with ‘Gravity,’ the great excitement is there with audiences embracing 3D when a film like this rises to true greatness,” he said, according to The Hollywood Reporter. “But film goers have also been asked to ante up for some movies that have treated 3D as a merely a sub par, poorly executed gimmick. And I think that has done some real damage to you, who so love this medium and have only the highest ambition for it.”

4. American Promise: Join a live online screening of the acclaimed documentary “American Promise.” The filmmakers of American Promise will join film subject Idris for a live OVEE screening with viewers on Tuesday, February 4 from 7-9 PM ET (4-6 PM PT). They will be taking viewers’ questions about the documentary, which took 13 years to make and tracks two young African American boys’ divergent paths from kindergarten through high school graduation. Read more here.

5. Netflix: The Week takes Netflix to task for its poor closed captioning, saying it is an insult to deaf subscribers. “The bizarrely low standards for Netflix’s closed captions, which continue to alienate subscribers who are deaf, hard of hearing, or simply have difficulty understanding dialogue,” according to The Week. Read the full article here.

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