The 30 Best Holiday Gift Ideas from Amazon’s 2023 Toys We Love List

Isabel Garcia

November 5, 2023 at 6:00 AM·5 min read

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Including Lego building sets, Squishmallows, Barbie dolls, and more

<p>People / Tyler Roeland</p> — People / Tyler Roeland

Shoppers looking to get a head start on holiday shopping for little ones are in luck.

Amazon’s 2023 Toys We Love List is overflowing with more than 200 toys, games, play sets, and activity kits for all ages. This year’s curation is filled with holiday gift ideas at every price point, whether you’re looking for stocking stuffers or big-ticket presents.

To help you get started, we pulled together 30 standout toys from the list, including Lego building sets, Barbie dolls, Squishmallows, and more. A handful of our favorites are on sale, and prices start at just $13.

Best Overall Toys

Lego Icons Tranquil Garden Creative Building Set, $109.99
Wild Republic Holiday Fox Plush Toy, $18.99
Squishmallows Harry Potter Gryffindor Lion Plush Toy, $14.97 (orig. $15.99)
Baby Alive Doll Set, $29.99
Bluey Vehicle and 4-Figure Pack, $27.70 (orig. $29.99)
Transformers Beast-Mode Bumblebee Toy, $42 (orig. $54.99)
Tech Deck The Berrics Transforming Park Foldable Playset, $39.99 (orig. $49.99)
Stonemaier Games Wingspan with Swift Start Pack, $47.99 (orig. $65)
Barbie Science Lab Playset with 2 Dolls, $29.99
Pokémon 3-Pack Paldea First Partner Plush Toys, $34.99

Barbie Science Lab Playset with 2 Dolls, $30

$30

More than 7,000 shoppers have recently purchased this Barbie scientist-themed play set, which comes with two Barbie dolls wearing lab coats and a lab bench decked out with a sink, shelves, and a stool. The toy set also has 10 accessories, including a microscope, laptops, beakers, masks, and more.

Best Lego Toys

~~$60~~

$48

This year’s list has so many goodies from Lego that kids and adults alike can appreciate. That includes the ever-popular Lego Icons Flower Bouquet Building Decoration Set, which is currently on sale. Equal parts craft and decor, the set has 15 stems with a variety of flowers. For kids ages 6 and up, consider scooping up the Lego Star Wars Ahsoka’s Clone Trooper Building Toy Set while it’s on sale for $16.

Lego Star Wars Ahsoka’s Clone Trooper Building Toy Set, $15.99 (orig. $19.99)
Lego Icons Flower Bouquet Building Decoration Set, $47.99 (orig. $59.99)
Lego 2-Pack Speed Champions Race Car Toys, $29.01 (orig. $34.99)
Lego Creator Adorable Dogs Building Toy Set, $24 (orig. $29.99)
Lego Creator Cozy Building House Kit, $47.99 (orig. $59.99)
Lego Art Hokusai The Great Wave 3D Japanese Wall Art, $99.99
Lego Disney and Pixar Up House Set, $47.99 (orig. $59.99)

Best Dolls and Collectibles

$150

There are all kinds of fun dolls and collectibles to shop this holiday season. More than 10,000 Amazon customers have snapped up the Mini Brands Disney Minis by Zuru Advent Calendar ahead of December. A fun way to countdown to Christmas, it has 24 mini Disney figures from Pixar, Marvel, Star Wars, and more. And don’t forget to grab the Bitzee Interactive Toy Digital Pet and Case, which contains 15 digital toy pets in one pod.

Bitzee Interactive Toy Digital Pet and Case, $24.97 (orig. $29.99)
American Girl Truly Me Doll and School Day to Soccer Play Set, $150
Mini Brands Disney Minis by Zuru Advent Calendar, $17.99 (orig. $34.99)
Barbie Toy Boat Playset, $49.49 (orig. $69.99)
Disney The Little Mermaid Transforming Ariel Fashion Doll, $17.56 (orig. $26.99)
MGA's Miniverse Make It Mini Kitchen, $35.99 (orig. $39.99)

Best Games and Puzzles

$48

Amazon’s curation has board games, tile games, and card games included, with prices starting at $13. For kids ages four and up, pick up the ThinkFun Zingo Bingo Preschool Game that’s going for $20 right now. The fast-paced board game is designed to help develop matching and language skills.

For the adventurous ones in your life, grab the ultra-popular Catan Adventure Board Game. More than 20,000 shoppers have recently purchased it, and one customer, who gave it a five-star rating, shared, “This game is so much fun for children and adults as well. It requires thinking, planning, and luck.”