3 Questions as Disney Readies Streaming Service Debut

Tim Baysinger

Disney is set to report its fourth quarter earnings on Thursday afternoon, just five days ahead of its highly-anticipated launch of its Disney+ streaming service. Disney CEO Bob Iger will no doubt field questions from analysts regarding his expectations for the streaming service, which launches Nov. 12, during the company’s earnings call at 1:30 p.m. PT. But we have some questions of our own: Also Read: Can Anyone Replace Bob Iger? The Fraught Reality of Disney's Succession Plan 1. What is the plan for Hulu, especially Hulu Live? Disney+’s brand positioning is one of the key reasons cited as to why the streaming service will be a success. After all, who wouldn’t pay $7 a month for access to Marvel, Pixar and Star Wars (not to mention the Disney Vault)? But when it comes to Disney’s other streaming service, the picture is a bit more muddled. Hulu has been seen as the place where Disney will put much of its Fox titles that it deems too “adult” for Disney+, but is more known for the place to catch up on broadcast television. “With broadcast TV content increasingly less compelling as the most ambitious projects head to SVOD, combined with Comcast likely...

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