The Best Places to Buy Swimsuits Online for Every Size, Style, and Budget
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From affordable stores like Aerie, Target, and Amazon to unique offerings from Summersalt, Skims, and Frankie's Bikinis
People / Brian Kopinski
Shopping for swimsuits online can be a struggle. Not only are you never really sure about how a style will look once you put it on, but you also don’t have the ability to touch the fabric and inspect the overall quality of construction in person, which is one of the most important components in a piece of swimwear, especially if you want it to last you longer than one summer at the beach. That being said, one of the best ways to combat this swimwear woe is to shop reputable brands and marketplaces.
The best places to buy swimsuits can vary, depending on preferences like budget, style, and need. With this in mind, we researched dozens upon dozens of swimsuit brands and retailers as well as dug into the depths of our swimsuit drawers (yes, some of us here at PEOPLE have an entire drawer dedicated to swimwear), to find the styles we don’t just love but keep us coming back for more.
Keep reading to shop PEOPLE’s picks of the best places to buy swimsuits online in 2024.
Aerie
American Eagle’s Aerie brand is a go-to for swimwear because the company creates some of the most stylish swimsuits with inclusive sizing that fit really well. The fit is typically the reason why we shop for swimwear at Aerie, however, the price is also on point.
You can find some of the most high-quality swimsuits at super low prices (especially for swimwear), allowing you to try out the trends without investing too much money. On top of that, it’s really easy to shop for swimsuits online, since Aerie curates their swim collections by type, coverage preference, and certain design elements like texture.
Size Range: Varies depending on swimsuit style | Return Policy: Full refund with proof of purchase or store credit without both in-store and via mail | Shipping Policy: Free shipping on swim (at the time of publish)
Target
We’ve shopped at Target for swimsuits for decades, and the selection keeps getting better and better. From classic silhouettes to trendy styles, we can always count on Target to offer a good variety of designs and inclusive sizes at affordable price points.
Apart from its swimwear collection, the biggest perks of shopping for swimsuits at Target are the shipping and return policy. The retailer offers free shipping over $35 with easy in-store (or online) returns.
However, if you can find a swimsuit that is available at a local store, you can select in-store pickup for free. This feature is a major hack for swimsuit shopping since you can try the swimsuit on in the store after picking it up and return it on the spot if you don’t love it.
Size Range: Varies, depending on brand and style | Return Policy: Within 90 days of purchase | Shipping Policy: Free shipping over $35 and free in-store pickup
Related: The 12 Best Beach Towels of 2024, Tested and Reviewed
Swimsuits For All
Not all swimwear brands offer inclusive size ranges meant for every body type — but Swimsuits for All does. In addition to its 2 through 40 size range, the swimwear brands makes it easy to shop for different styles with the help of its body type filter, so you can find styles that are best for pear, hourglass, apple, heart, and athletic figures.
The brand offers great value and often has sales with steep discounts such as 40 percent off select styles. Additionally, it has one of the best return policies on this list, allowing you to return or exchange items within 60 days from the shipment date.
Size Range: 2-40 | Return Policy: Within 60 days of the ship date | Shipping Policy: $6.99 standard shipping
Summersalt
If you love one-piece swimsuits, Summersalt is one of our go-to spots. While the brand also carries bikinis, we are obsessed with their collection of one-pieces, which feature gorgeous prints, patterns, cuts, and styles. On top of that, the brand also offers long torso sizing, making it possible for those of us with long waists to find a one-piece that not only looks great but also fits really well.
The brand says it has taken measurements of over 10,000 women to help inform their sizing guide, which we appreciate given how differently-shaped our bodies are. It also suggests that if you're between sizes, you should size down so that the suits fit snuggly when dry.
Size Range: 0-24 | Return Policy: Within 30 days of delivery | Shipping Policy: Free shipping over $95
Cupshe
Cupshe is one of the most popular swimsuit brands on Amazon, and for good reason. Not only do some brands offer a vast collection of swimsuit styles in different colors, prints, and an inclusive size range, but it's also budget-friendly, so whether you’re shopping for a classic look or a super trendy design, you don’t have to invest a lot of money.
Aside from style and price, we love that you can find Cupshe swimsuits on Amazon because that makes the shopping process even easier, thanks to free Prime shipping and easy returns.
Size Range: XS-4XL | Return Policy: Within 30 days when you shop on Amazon | Shipping Policy: Free with Amazon Prime
Skims
Kim Kardashian’s clothing brand Skims is another excellent place to buy swimsuits, and we love it for its inclusive size range and cheeky silhouettes. While the brand doesn’t offer a lot of colors to choose from, it does cover the basics with neutrals like black, white, gray, and nudes, as well as a glittery metallic silver that puts an elevated spin on classic top styles like the Swim Triangle Top. The brand also recently released two bright limited edition colors for the season (neon green and turquoise) for those who want to brighten their swimwear looks.
Size Range: 2XS-4XL | Return Policy: Within 30 days of purchase | Shipping Policy: Free shipping over $75
Related: The 16 Best Shapewear of 2024, Tested and Reviewed
Andie Swim
Andie is a fantastic source for simple suit styles that flatter all shapes and sizes. We love to shop for one-pieces here because you can find sporty styles that fit really well, are constructed from comfortable and durable material, and have a more timeless feel while still looking modern thanks to different fabrics, patterns, and prints.
Another perk of shopping for swimwear at Andie is that the brand has a rewards program, allowing you to rack up points whenever you shop and then redeem them for things like free shipping and discount codes.
Size Range: XS-3XL | Return Policy: Within 21 days from delivery | Shipping Policy: Varies, depending on purchase and location
Amazon
Amazon is one of the best places to shop for swimsuits because it offers so much variety in terms of brands, styles, colors, prints, and more. Additionally, some swimsuits on Amazon are eligible for the marketplace’s Try Before You Buy feature, so you can try the swimsuits on in the comfort of your own home before committing to a purchase.
The online retailer also makes returns and exchanges super easy, especially for items available on Amazon Prime. It’s one of the best places for product reviews, which can give you valuable insight into things like quality, fit, material, and more.
Size Range: Sizes vary based on brand and style | Return Policy: Within 30 days of shipment | Shipping Policy: Free
Victoria’s Secret
Remember when Victoria's Secret briefly paused its swimwear line? Thankfully, it's since returned as a more inclusive go-to for swimwear as the brand offers a collection of different styles, support, and coverage for all body types, including fun campaigns with celebs like Pamela Anderson and Paloma Elsesser.
We like to shop at Victoria’s Secret because the brand offers more accessibility (you can shop in store and online) and there are so many different swimsuits to choose from. Additionally, returns are made easy, as the brand allows you to make returns both online and in-store within 30 days of purchase.
Size Range: XS-3XL | Return Policy: Within 30 days of purchase | Shipping Policy: Free shipping over $100
Cuup
Whether you love the look of a bra-inspired swimsuit top or are looking for a supportive bathing suit for large busts, Cuup has you covered (quite literally). Known for its high-quality bras, the intimates brand took everything they know about support and put it into a swimsuit, and we are forever grateful to them for it.
We love the collection of solid-colored swimsuits, which range from neutrals like black and fern green to bright orange and berry and feature a variety of simple yet ultra-chic cuts with underwire support. Speaking of support, Cuup offers one of the most inclusive size ranges for tops with sizes 30A through 42H available, so you can feel confident and supported while frolicking on the beach.
Size Range: XS-3XL, 30A-42H | Return Policy: Within 30 days from order date | Shipping Policy: Free shipping over $100
Frankies Bikinis
Frankies Bikinis is one of the most stylish swimwear brands on our list with many designs inspired by fashion trends. From the different design details to the celebrity collaborations, the swimwear brand is known for its statement-making pieces.
In addition to their good looks, we have found these pieces also fit super well, are constructed from durable and high-quality materials, and challenge us to think about swimwear as more than just something we throw on to go swimming.
Size Range: XS-2XL | Return Policy: Within 30 days of purchase | Shipping Policy: Free
Left on Friday
Rather than offer a bunch of different swimwear styles in a variety of colors and patterns, Left on Friday sticks to a few high-quality, flattering silhouettes and offers them in over 30 different solid colors (plus a few color block options as well).
We love this concept because it helps eliminate decision fatigue when shopping, which we find can increase while trying to decide on a variety of swimsuit tops and bottoms that, at the end of the day, aren’t always that different from each other.
Rather than focus on quantity, the small brand turns its attention to construction, crafting its swimsuits from durable and compressive material that is built to provide long-lasting support. Everyone has that one swimsuit they always reach for, and if you own a suit from Left on Friday, it’s most likely the one.
Size Range: XS-2XL | Return Policy: Free within 21 days of delivery | Shipping Policy: Free shipping on your first order when you sign up for the brand’s newsletter; $5 standard shipping.
Monday Swimwear
If you love a variety of colors, prints, and patterns, Monday Swimwear is the best place to shop for swimsuits. We’re big fans of this swimwear brand because they offer some of the cutest cheeky styles in a range of fabrics that feel trendy and stylish. The brand also has a bridal collection featuring some truly stunning swimsuit options as well as chic cover-ups that are perfect for bachelorette parties and honeymoons alike.
The sizing is quantified by P (petite) to VVV (very very voluptuous) which can be confusing unless you refer to the brand's fit guide. They recommend that if you're between sizes that you size up or down based on preferred coverage (and if the suit/top has underwire, they recommend sizing down).
Size Range: 0-18 | Return Policy: Within 30 days of delivery date | Shipping Policy: Free shipping over $200
Eloquii
Eloquii is one of our favorite plus-size brands as it offers many stylish pieces in inclusive sizing — and their swimwear collection is no different. From one-pieces to high-waisted bikinis, the brand offers a variety of on-trend pieces in lots of fun colors and prints.
But it’s not just about the swimsuits; in addition to swimwear, they have a collection of cover-ups that are honestly so good that we would wear them on their own if they were more opaque.
Size Range: 14-32 | Return Policy: Within 30 days of receipt | Shipping Policy: Free over $100
Sleeper
Sleeper is known for its whimsical designs (famous for its feather-trimmed pajama set) and they bring that aesthetic to their collection of ultra-chic swimwear, too. This is one of our favorite places to shop for swimwear because it puts a major fashion spin on classic styles, making it the best place to find options for social events like pool parties or group beach days.
From a bike short-inspired set to a chic and sporty zip-up one-piece that features an actual malachite stone on the zipper pull, Sleeper swimwear makes eye-catching designs that are as comfortable as they are stylish.
Size Range: XS-XL | Return Policy: Within 2 weeks of purchase | Shipping Policy: $15 standard shipping (free over $350)
JOLYN
Jolyn is a swimwear brand built for athletes, but also makes some really chic styles for lounging by the pool or in the sand, too. Whether you surf, swim, or play beach volleyball, you can find an amazing swimsuit that offers you support, doesn’t slip and slide around, and looks really great to boot.
The brand also makes it really easy to shop with curated collections for each sport, and offers styles for lifeguards and competition swimmers, too. For the eco-conscious, you can find a stylish swimsuit constructed from eco-friendly materials when shopping the brand’s recycled fabric swimsuit collection.
Size Range: XS-XL | Return Policy: Within 30 days of purchase | Shipping Policy: Free shipping over $90
Gooseberry Intimates
See at Gooseberryintimates.com
Gooseberry Intimates is known for its gorgeous lingerie and underwear collection, but the brand also makes high-quality swimwear, too. From one-pieces to bikinis, the brand offers a range of classic and cheeky silhouettes in flattering cuts that feel timeless yet still ultra-modern.
Whether you’re looking for an ultra-revealing bikini bottom or a low-cut one-piece swimsuit, you can count on Gooseberry to offer sexy styles that don’t look tacky, gimmicky, or dated (which is a fine line in swimwear).
Size Range: XS-L | Return Policy: Within 21 days of delivery | Shipping Policy: Free shipping over $125
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Change of Scenery
See at Shopchangeofscenery.com
Change of Scenery is on our list for two main reasons: The brand’s swimsuits boast UPF 50 coverage (meaning ultraviolet protection factor, which tells you how much UV radiation a fabric lets through to your skin — UPF 50 blocks 98 percent of the sun's rays) and are constructed from sustainably-sourced materials, giving them an eco-friendly edge.
Constructed from Repreve — which is a type of polyester derived from 100 percent recycled plastic — and shipped in recycled packaging, the brand goes the extra mile to provide luxury swimwear without harming the environment.
In addition to its fabric and sustainable approach, it also designs pieces that are meant to last, not just in terms of quality but also in terms of style, so you don’t feel like you need to replace your swimsuit every season and can instead invest in a high-quality option that lives at the top of your swimsuit drawer.
Size Range: XS-2XL | Return Policy: Within 14 days of delivery | Shipping Policy: Free shipping over $100
Good American
When shopping at Good American for swimwear, you can count on finding lots of fun and sporty styles in an inclusive size range of XS through 5XL.
Beyond that, the clothing brand pays extra close attention to fit, with design features like shaping and sculpting, as well as adjustable straps on some of the swimsuit tops as well as the bottoms (we love the way the adjustable straps look on these swimsuit bottoms).
Additionally, you can find styles with excellent coverage, including some rashguard styles as well as swim bike shorts.
Size Range: XS-5XL | Return Policy: Within 21 days of shipment | Shipping Policy: Free shipping over $125
Londre
Another top pick for sustainability, Londre pays close attention to environmental impact when designing, constructing, and shipping its collection of chic swimsuits. For every swimsuit made, a minimum of six plastic water bottles are saved from landfills.
On top of that, the brand is able to recycle and reuse all water in its production, ships garments in compostable packaging, and offers two amazing programs to incentivize better eco-conscious habits, including a recycling program for old swimsuits as well as a repair program that actually pays customers to have their swimsuits repaired if they get damaged within the first year of purchasing.
Apart from all of these amazing eco-friendly efforts, Londre makes really beautiful swim garments that are cheeky, fashionable, and fun, so you don’t have to sacrifice good style for the sustainability.
Size Range: XS-5XL | Return Policy: Within 30 days of delivery | Shipping Policy: $8 shipping for orders under $37
Lively
Lively is another intimates brand that makes a fantastic collection of swimwear. We love these swimsuits because they are each designed with fit at the forefront and you can really tell when you slip into them (the rashguard one-piece is actually one of the only regular-sized rash guards we have tried that stretches comfortably to fit a long torso).
We love this collection of swimsuits because, while there are lots of cute options to choose from, the brand isn’t so heavily focused on quick fads and trends, so you can invest in a set that you really love and will get many wears out of without worrying about it going out of style.
Size Range: XS-2XL | Return Policy: Within 30 days of purchase | Shipping Policy: Free over $50
Cleobella
If you find scrolling through dozens of swimwear styles exhausting and want to shop a small capsule collection of really stylish swimsuits, Cleobella is for you.
The brand curates stunning swimwear collections by season with tops, bottoms, and one-pieces that will make you the star of the pool party. Made from durable and luxe-quality materials, the swimsuits are also made to last and look and feel a lot more expensive than they really are.
Size Range: XS-XL | Return Policy: Within 16 days of delivery | Shipping Policy: Free shipping over $100
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Things to Consider When Buying Swimsuits Online
Durable and Quality Materials
The first thing you want to look at when shopping for swimsuits online is the materials used, says John Smith, a textile designer and fashion stylist. “I recommend chlorine and saltwater-resistant fabrics such as polyester and elastane blends,” he notes, as these are the fabrics that last the longest. “These types of fabric hold up well in chlorinated pools or in saltwater,” he explains, adding that it also resists fading, stretching, and sagging. Materials made from recycled water bottles — which end up becoming a type of polyester blend — are also highly durable, fade-resistant, and known to keep their shape.
In addition to polyester, Varney recommends nylon, which is a common material for swimwear and “is very strong with great stretch.” That said, she explains that it’s a bit difficult for printed fabrics, which is why you’ll likely find more solid swimsuits in this material. “A good quality swimsuit will have a sturdy construction with seams that are double-stitched and reinforced,” says Smith. Varney adds that swimsuits that are fully lined also tend to be of higher quality as “low-quality swimwear will often skimp out on the lining."
While it’s hard to truly get a glimpse of the fabric quality — even if you know what the material is — when shopping online for swimsuits, personal stylist Rachel Varney has a few tips and tricks to help make this process easier. “There are keywords to look for in the description such as ‘durable,’ ‘fully-lined,’ and ‘luxe,’” she explains. She also says to look at the fabric composition for brand name materials like Spandex and Lycra, as the inclusion of branded material can also be an indicator of better quality.
Varney also recommends looking for products with close-up images and videos, if the site offers them. “If the brand is using lower quality materials, they won’t have as many zoomed-in photos and will have imagery with the swimsuit photoshopped multiple ways,” she explains. In some cases, customers might also share images of the product themselves in product reviews, which can also give you a glimpse into the quality (in addition to their written reviews).
Retailer's Return Policy
As you can image, the return policy for swimwear is very important (as is with all clothing and accessories!). “You want to make sure you can return or exchange the swimsuit if it doesn’t fit properly,” says Smith, who also recommends looking to see if the store or brand offers free returns or exchanges.
In addition to knowing if a brand or store accepts returns, it also helps to know what the return timeline is as well as what state the swimsuit should be in, in order to maintain its return eligibility. This typically means that the protective gusset sticker is still in place, tags are still intact, and the garment appears unworn.
Customer Reviews
When determining if a place to shop for swimsuits is right for you, Smith says to also click through some of the swimwear styles and read through the reviews, which often note the quality and fit of select styles. “This can give you an idea of how the swimsuits fit and what to expect,” he notes, adding that it’s equally as important to look at negative reviews for a more balanced understanding of the brand and its product.
Some swimwear brands carry seemingly every style, color, and pattern under the sun. However, that is not the case for all brands and retailers. If you have a specific style or color preference, it helps to browse different swimwear brands to find ones that best fit your personal style needs.
Know Your Size
Sizing for swimsuits while online shopping can be tricky, especially since sizes can vary from brand to brand. With this in mind, Varney says to have measuring tape handy. “Take down your measurements and compare them to the available size chart online,” she explains. “The bust measurement is most important when selecting swimsuits, so you’ll want to get the size that is closest to your bust measurements.”
If you are between sizes, Varney says there are a few things to consider, such as fit notes in the product description as well as customer service features like live chat boxes, which can help answer any questions you have about fit. She also recommends reading reviews to see what previous customers have to say. When in doubt, it helps to think about your level of activity, too.
“If you plan to be in the water most of the time, try sizing down because the fabric tends to stretch a bit when it’s wet,” Varney notes. It also helps to go for styles with adjustable features like adjustable straps and side ties so you can customize the fit a little more, too.
Take Our Word for It
Jessie Quinn is a contributing commerce writer for PEOPLE and has written for publications such as InStyle, Byrdie, The Spruce, NYLON, and more. When researching the best places to buy swimsuits, Jessie considered everything from the styles, colors, and patterns offered to the materials used to the price range. She also looked at return policies as well as sizing support such as size charts and customer service to make shopping online for a swimsuit even easier. Additionally, she reached out to three fabric and style experts to learn more about what makes a good quality swimsuit and what to consider when shopping for swimwear.
Meet Our Experts
Rachel Varney is a wardrobe stylist based in Hoboken, New Jersey.
Alexa Dodson is a swimwear designer and the founder of Lexaswim.
John Smith is a stylist and textile designer at Leather Skin Shop.
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