2019 MTV VMAs Simulcast Draws 4.9 Million Viewers, Just Like Last Year
The simulcast of the 2019 MTV VMAs drew 4.9 million total viewers on Monday, the same as it did last year. Among adults 18-49, which is the key demographic for entertainment programming, these Video Music Awards slipped 6% year over year — just like the 2018 version had.
Though that is a fairly modest decline for awards shows these days — or even TV usage in general — the simulcast ratings still means Monday set a new VMAs-record low, according to Nielsen.
But here’s a plus: Among adults 25-54, the VMAs grew 6%. Credit host Sebastian Maniscalco and some Newark nostalgia acts for the older-viewer bump.
In 2018, the VMAs were simulcast across eight Viacom networks. This year’s group effort totaled 11 channels: MTV, VH1, Comedy Central, Nick At Night, TV Land, MTV College, MTV2, Logo, Paramount Network, BET, BET Her and CMT.
Also Read: MTV VMAs: 5 Things You Didn't See on TV (Photos & Video)
Across digital and social platforms, the 2019 VMAs were a clear win. Trending worldwide for 12 hours (and 13 hours stateside). they soared 129% in social engagement and were the most social show of the summer.
Social/video views jumped 85% from last year to 269 million, according to Conviva Social Insights.
Taylor Swift, Ariana Grande and Billie Eilish took home Monday’s top prizes — see the full winner’s list here. And see what we saw inside and outside the Prudential Center here.
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