The 18 Best Pajama Brands of 2023 to Keep You Warm and Cozy All Winter Long
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Including the comfy and chic PJ brand that Jennifer Garner wears
People / Kevin Liang
When it comes to sleep, comfort is queen — and in order to get comfy, you need to feel comfy in a pair of nice pajamas. “We sleep in our pajamas for hours on end, so it’s important to wear pajamas made from high-quality fabrics and ones that are comfortable and breathable,” says style expert Naina Singla.
In addition to function, Singla says there is also a self-care component to pajamas. “A nice set of pajamas will make you feel great, will set the mood for after work, and helps you reset for the evening,” she explains, noting that a nice pair can also leave you feeling pampered, too.
Shopping for pajamas starts with pajama brands — and some are superior to others. With so many places to find nightgowns, sweatsuits, pants sets, and more, knowing where to find the best ones can feel a bit overwhelming. To mitigate that, we researched dozens of pajama brands to find the best options for a variety of budgets and styles.
From Skims to Amazon to Sleeper, here are the best pajama brands of 2023, including the brand recently donned by Jennifer Garner herself.
Stars Above
Target
Our Top Pick: Beautifully Soft Short Sleeve Notch Collar Top and Shorts Pajama Set
Target is our go-to for many trendy and classic clothing items alike — including pajamas. Particularly, the retailer's Stars Above brand has so many different styles to choose from, both online and in-store, with new styles released frequently. It’s a fantastic place to find everything from classic silhouettes to budget-friendly dupes of designer PJs to trendy sets and more.
In addition to pajamas, Stars Above is also the holy grail for some of the best loungewear pieces, too, including plush robes, slippers, and sweatsuits. On top of that, it has one of the best return policies, allowing you to return your order online or in-store within three months of purchasing.
Size Range: XS-4X | Shipping Policy: Free shipping over $35 or with a Target Red Card | Returns/Exchange Policy: Within 90 days of purchase
Amazon Essentials
Amazon
Our Top Pick: Snug-Fit Cotton Pajama Set
Amazon is an excellent place to shop for pajamas and the Amazon Essentials brand has some of our favorite options. Whether you’re shopping for night dress, matching pajama sets, or trendy ensembles, the brand offers a variety of styles at a range of budget-friendly price points, too.
On top of that, it has one of the best shipping policies around, thanks to Amazon Prime, and the brand carries sizes XS to 6XL, making it a more size-inclusive pajama option in relation to other brands.
Size Range: XXS-6XL | Shipping Policy: Free Prime shipping | Returns/Exchange Policy: Within 30 days of purchase
Lake Pajamas
LAKE Pajamas
Our Top Pick: Pima Long Weekend Set
Lake Pajamas were born out of a dream to marry classic style and modern function; cofounders Cassandra Cannon and Anne Read Lattimore wanted to create a brand of sleepwear that would be chic enough to wear while hosting a holiday party. (Case in point: The DreamKnit Kimono Pajama Set and the Poplin Piped Pajamas are about as chic as they come as far as PJs are concerned.)
A brand worn by Jennifer Garner, Lake Pajamas offers a variety of prints, colors, materials, styles, and categories to choose from — it even has mens and kids versions so the whole family can match. We particularly love the holiday prints that feature novel illustrations and designs that are completely unique to the brand.
Size Range: XXS-XXL | Shipping Policy: Free shipping on orders over $50 | Returns/Exchange Policy: Full refund within 30 days (sale items eligible for store credit only)
Instagram @jennifergarner
Cozy Earth
Cozy Earth
Our Top Pick: Stretch-Knit Short Sleeve & Pant Bamboo Pajama Set
Cozy Earth pajamas are simply a treat. Don't believe us? Just ask Oprah, since the brand's bamboo pajamas were one of Oprah's Favorite Things in 2019. Those particular pajamas are made with viscose from bamboo designed as a stretch knit style that's seriously soft and temperature regulating.
Cozy Earth also offers a variety of sleepwear separates so you can mix and match and build your most comfortable style, whether that involves waffle knit biker shorts and a long sleeve button down or a knit henley tank with the silk classic pajama pants.
Size Range: XS-XXXL | Shipping Policy: Free shipping on orders over $50 | Returns/Exchange Policy: Within 100 days of purchase, customer pays for shipping cost
Aerie
Aerie
Our Top Pick: Flannel Ruffle Boxer
As one of our go-to brands for loungewear, Aerie also knocks it out of the park when it comes to pajamas. We love this brand because we can always count on them to have some of the softest and most comfortable materials, we well as chic and trendy designs, too.
From the brand's waffle knit wrap top to its adorable flannel pajama sets, it offers styles we can’t get enough of, especially for the holiday season. Plus, it has lots of fun accessories, such as matching pajama headbands, comfy Minnetonka Chesney Scuff Slipper, and our favorite Kitsch The Pillow Satin Sleep Mask.
Size Range: XXS-2XL | Shipping Policy: Free shipping over $75 | Returns/Exchange Policy: Within 30 days of purchase
Sleeper
Bloomingdale's
Our Top Pick: Party Pajamas Set with Detachable Feathers in Black Print
Sleeper is where fashion meets bedtime, with the most luxurious and stylish pajamas we’ve ever laid eyes on. From its crowd-favorite feather trimmed sets to its classic linen looks, the pajama brand creates some of the most beautiful sets that are so chic you’ll want to wear them out of the house — and you totally could with options like the Lurex Lounge Suit with Pants or the White Rabbit Shiny Pants. In addition to how they look, the pajamas are also super comfy, lightweight, breathable, and frankly worth every penny.
Size Range: XS-XL | Shipping Policy: $15 flat rate, free shipping on orders over $350 | Returns/Exchange Policy: Within 2 weeks of purchase (sale items final)
Skims
Skims
Our Top Pick: Soft Lounge Sleep Set
There’s a reason why Skims pajamas have a cult following. These Kardashian-approved sleep styles are a mix of classic and trendy with some of the most buttery soft and comfortable fabrics ever.
From unisex flannel fleece sets to plush sherpa hoodies and sweatpants to cult-favorite boxer shorts, the brand offers some of the best pajama basics around. In addition to pajamas, they also carry matching robes in a variety of styles and fabrics, plus other comfy loungewear options like leggings, hoodies, cami tops, and more.
Size Range: XXS-4XL | Shipping Policy: Free shipping over $75 | Returns/Exchange Policy: Within 30 days of purchase
Nap Loungewear
Nap
Our Top Pick: Relaxed Silk Blazer Set
Nap is home to some of our favorite comfy styles, including pajamas. The brand makes elevated pajama sets inspired by classic silhouettes, such as the Idle PJ Set which features fun, oversized sleeves or its Buttoned Crop Top Set, which has a gorgeous textured knit feel. They also make some of the most stylish sleep dresses we’ve ever seen, like the Puritan Collar Pajamas Dress.
In addition to pajamas, Nap makes ultra-cozy and fashionable lounge sets, too, so there is something for every PJ preference. Plus, they carry all the nap essentials like robes and slippers. The brand makes it easy to browse by fabric in the site's drop-down menu, which is helpful when looking for cashmere, silk, modal, and other luxe materials.
Size Range: XS-XXL | Shipping Policy: $15-$40 or free shipping over $198 | Returns/Exchange Policy: Within 15 days of receiving items
Open Edit
Nordstrom
Our Top Pick: 3-Piece Cozy Knit Lounge Set
Open Edit is one of the most versatile pajama brands on our list with everything from stylish nap dresses to lace pajama sets to classic lounge items and more. The brand also takes a more fashion-forward approach to some of they designs, offering more elevated pieces like a cardigan over a ribbed PJ set and a funky patterned button-down pants set.
In addition to its versatile pajama offerings, the brand also offers more inclusive sizing with plus size styles available, too. Feminine and fun, this is a PJ brand you’ll be excited to add to your lounge collection.
Size Range: XXS-XXL, 1X-3X (plus) | Shipping Policy: Free when you shop at Nordstrom | Returns/Exchange Policy: Free returns when you shop on Nordstrom
Ugg
UGG
Our Top Pick: Women's Aniyah Set
Ugg might be known for its iconic slippers and boots, but its pajamas are equally as luxe. From the coziest plush bathrobes to the softest button-down shirt and pants sets, the brand’s line of comfortable lounge and sleepwear never ceases to amaze us.
On top of that, they have one of the best shipping policies for a brand on our list with free shipping on all full-price items. The brand is truly a one-stop shop for cozy comfort, where you can find head-to-toe sleepwear styles that will keep you warm during the chilliest winter months.
Size Range: XXS-3XL | Shipping Policy: Free shipping on all full-price items | Returns/Exchange Policy: Within 30 days of purchase
Related: These Are the 9 Best Ugg Slippers of 2023
Victoria's Secret
Victoria's Secret
Our Top Pick: Satin Jacquard Long Pajama Set
Victoria’s Secret might be best known for its bras and lingerie, but its pajamas are some of our favorite. Whether you want a classic modal pajama set or are looking for a warm thermal style, Victoria’s Secret has your pajama needs covered, plus the robes and accessories to match. In addition to cozy items, they also have some trendy three-piece lounge sets, stylish sleep shirts, as well as luxe-looking satin sets, too.
Plus, they’re one of our go-to options for adorable lacy sets to wear in the warmer summer months. With its free shipping over $50 policy, you can typically score free shipping when purchasing any pajama set.
Size Range: XS-2XL | Shipping Policy: Free shipping over $50 | Returns/Exchange Policy: Within 30 days of purchase
Pact
Pact
Our Top Pick: Fireside Flannel Sleep Set
If you’re shopping for cozy, comfortable, and eco-conscious pajamas, Pact is the place to go. The pajama brand is known for its more sustainable practices when it comes to garment making and ensure that its products are certified organic, carbon neutral, fair trade, and they source textiles through the lens of water-saving, too, according to the brand.
This brand showcases the possibility of making luxe-looking (and feeling) pajamas in ways that are better for the planet and those involved in the garment industry. Plus, they have a variety of fun style options, including classic sleep pants, cozy pullover sweatshirts, and sleep sets in fun patterns and colors.
Size Range: XS-2XL | Shipping Policy: Free shipping over $50 | Returns/Exchange Policy: Within 60 days of purchase
Hanes
Amazon
Our Top Pick: Originals Loungewear Set
If you love a basic breathable set, you’ll find it in a Hanes pajama set on Amazon. Hanes is a staple when it comes to basics like underwear (and loungewear, for that matter) and the brand makes some of the most comfortable and timeless PJs around.
Not to mention: We can always count on Hanes to have a reasonable price tag and boast tons of value when you consider the quality and comfort. From the Short Sleeve Top and Jogger Pant Set to the Solid and Pattern Sleep Pajama Pant Set, Hanes is the best brand for basics, including staple pajama pieces. Plus, when you buy on Amazon, you get free shipping with Amazon Prime, as well as easy returns within 30 days of purchase.
Size Range: S-3XL | Shipping Policy: Free with Amazon Prime | Returns/Exchange Policy: Within 30 days of purchase
PrinStory
Amazon
Our Top Pick: Women's Long Nightgown
Another pajama brand on Amazon that we love is PrinStory. This budget-friendly brand offers a variety of comfy cozies, including nightgowns, robes, and matching pajama sets. Thanks to Amazon Prime, shipping is fast and free and returns are accepted within 30 days of purchasing.
The brand’s most popular pajama styles, such as the Pajama Set Short Sleeve Shirt and Capri Pants, come top-rated from thousands of Amazon customers, who love them for the soft textures, comfortable fits, and cooling material.
Size Range: S-3XL | Shipping Policy: Free with Amazon Prime | Returns/Exchange Policy: Within 30 days of purchase
Jambys
Jambys
Our Top Pick: Floof Short
We love everything about Jambys. From its messaging to products, it knows loungewear and creates the best “inactivewear” (as the brand calls it) around. The unisex pajama brand creates everything from ultra-soft and buttery boxer shorts to cozy hooded sweatshirts to comfy pajama pants and more. With over 40 different colors and prints to choose from, they make it even easier to find a pair of PJs that fits your personality, style, and comfort needs.
The reason why the brand’s pajamas are so comfortable is that it sources and develops its fabric from modal beechwood fibers, which creates a silky feeling that is softer (and more sustainable) than cotton. On top of that, the brand also offers an “Outfit Builder” feature that makes it even easier to create a custom pajama set, too.
Size Range: XXS-3XL | Shipping Policy: Not listed | Returns/Exchange Policy: Within 77 days of purchase
Eberjey
Our Top Pick: Inez Washable Silk Printed Long PJ Set
Eberjey is what we like to call a “fabric-forward” brand as they put a particular focus on the quality of fabrics used in its designs and offer some of the softest, most comfortable, and easy to care for materials (which includes washable silk).
From the timeless Gisele Modal Long PJ Set to the Inez Washable Silk Short PJ Set, Eberjey creates pieces that feel classic yet elevated with modern design and fabric choices. In addition to its pajamas, the brand also has comfortable lingerie, loungewear, robes, and eye masks we simply lust over.
Size Range: XS-XL | Shipping Policy: Free shipping over $100 | Returns/Exchange Policy: Not listed
P.J. Salvage
Nordstrom
Our Top Pick: Reloved Winter Gift PJ Set
P.J. Salvage is one of our go-to pajama brands for holiday PJs, however, they also have plenty of fun and functional designs for all-year wear. Whether you’re looking for a basic tank and shorts set or want an ultra-cozy flannel set in a fun pattern print, P.J. Salvage has you covered.
We love shopping this brand because they make it easy to purchase PJ sets but also allow you to buy one-off items like tanks and shorts if matching isn’t your thing. Plus, it also has cozy robes, slippers, and fun matching headbands for some of its patterned pajamas.
Size Range: XS-XL | Shipping Policy: Free shipping over $100 | Returns/Exchange Policy: Within 30 days of purchase
Hatch
Hatch
Our Top Pick: The Easy Nursing Jumpsuit
Whether you’re a mom-to-be or postpartum, Hatch has some of the best garments for these stages of your life — including the best pajamas. We love Hatch because they have traditional clothing sections on its website, but also make it even easier to find something that works, based on the first, second, third, and fourth trimesters.
From its 24/7 Feeding Jumpsuit (which doubles as breastfeeding-friendly loungewear) to The Visitor Top, the brand makes some of the comfiest and chicest maternity PJs. On top of that, it offers lots of useful bundles, like the Hatch to the Hospital set that includes a lightweight robe, nursing-friendly nightgown, and soft bamboo briefs along with cashmere socks. The brand is thoughtful with functional pieces that feel comfy and luxurious.
Size Range: XS-XL | Shipping Policy: Prices vary depending on shipping selection and location | Returns/Exchange Policy: Within 30 days of purchase
How to Pick the Right Place to Buy Pajamas
Return Policy
If you’re shopping for pajamas online, you want to choose a brand with a good return policy so that you have enough time to try on the garments and decide whether or not you need to return or exchange them. For the most part, many brands offer a 30-day return policy; however, some might offer less or more than that.
Comfort
When picking a pajama brand, Jennifer Michalski-Bray, a celebrity fashion stylist, says comfort is key. “You have a comfy bed, comfy pillow, comfy blankets, and you need to ensure you don’t miss a trick by not wearing comfy pajamas,” she notes. Michalski-Bray recommends looking for brands that make pajamas in natural fabrics — think cotton and linen — which ensures comfort and breathability, especially in the warmer summer months.
Versatility
Shopping at a pajama brand that boasts plenty of versatility in its designs also matters, especially if you want to mix and match pajama sets and get more use out of them, says Singla. She recommends choosing a brand with a color palette that pairs well together so you can easily mix and match pieces.
Frequently Asked Questions
What is the best brand of pajamas?
You can’t go wrong with any of the pajama brands on our top list. However, each one has its own unique loungewear and pajama offerings. For an eco-friendly brand that boasts a luxe feel, consider shopping for pajamas at Pact. If you prefer more versatility in style and budget, Target is always a good place to start. Skims is a go-to for its neutral, comfy designs, while P.J. Salvage offers lots of fun color and print variety. We also love Jambys for a more loungewear approach to pajamas.
Which pajamas are most comfortable?
When it comes to the most comfortable pajamas, Singla says it really depends on your personal preferences, “but silk or cotton will be most comfortable in terms of fabrics.” To determine which pajamas are most comfortable, Singla says to consider your environment, as this will help you decide which fabric choice is most appropriate.
She also recommends looking at the overall size and fit of the pajamas. “In general, pajamas that are not too tight and not too loose will be most comfortable,” she explains.
What is the coolest pajama material?
If you’re shopping for cooling pajamas, Sapna Palep, the co-CEO of Journelle, says to “look for organic cotton for the cool lightweight feel.” She notes that this material is great, especially in the summer, but it can also keep you comfortable during the winter months, too. “Organic cotton is grown without harmful chemicals and is allergen-free and non-irritating on your skin,” she explains, adding that it’s also super soft and lightweight.
What are the most breathable pajamas?
For a pair of pajamas with supreme breathability, Palep recommends modal. “Modal is often blended with other fibers like cotton, which adds durability and softness,” she explains. Palep also notes that modal is a great pick for pajamas because “the weave of the fabric is very breathable and absorbent.”
Take Our Word For It
Jessie Quinn is a contributing commerce writer for PEOPLE and has written for publications such as Byrdie, InStyle, The Spruce, NYLON, and more. When researching the best pajama brands, Jessie considered options across a variety of categories and looked for brands that keep quality, style, and comfort at the forefront. She also reached out to fashion, skin, and pajama experts for their professional insights on what makes a pajama brand stand out.
Meet Our Experts
Jennifer Michalski-Bray is a celebrity fashion stylist based in New York City and London.
Naina Singla is a style expert, on-air commentator, and doctor of dermatology.
Sapna Palep is a board-certified dermatologist and co-CEO of lingerie brand Journelle.
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